Course at a Glance
It would be easy to think of this course as “a one stop shop” for communication theory. Not only will you study media and society (a topic that is often afforded an entire course) and media law (again, often its own course), but also an overview of advertising, public relations, video games and much more. Everything you ever wanted to know about communication, right?
Nope. Instead we will focus on a single word in the course description: consequences, and how it relates to everything else in the paragraph above. You see, Newton's Third law applies to communication just as much as it does physics: for every action, there is an equal and opposite reaction. Create a newspaper to deliver content and you need to pay your staff. Sell ads to pay your staff and you risk alienating your readers. Create a social media environment in which all information is delivered in bite sized chunks and you soon create media consumers with very short attention spans. Some of it is right, some of it is wrong, but when it comes to media it is all interconnected — including you.
My hope is that by the end of this course you better understand your own impact in the complex system that is modern communication, becoming a better producer of content and consumer of information along the way.
Upon successful completion of this course, you should be able to:
- Analyze media content and practices with a critical eye.
- Understand how communication impacts culture and vice versa.
- Feel comfortable discussing the basic theoretical concepts of modern communication and mass media.
- Make informed choices when it comes to your own consumption of mass and targeted media.
- Lesson 1: Defining The Word “Media"
- Lesson 2: It’s All Connected
- Lesson 3: Putting It On the Page
- Lesson 4: Sound Decisions
- Lesson 5: Seeing Is Believing
- Lesson 6: Mid-Term Exam
- Lesson 7: The Revolution
- Lesson 8: Not Really News
- Lesson 9: Paying for It All
- Lesson 10: Staying Connected
- Lesson 11: The Medium Is the Message
- Lesson 12: Truth and Consequences
- Lesson 13: We’re All in This Together
- Lesson 14: Final Paper
- Lesson 15: Final Exam
Required Textbooks & Materials
Media Now: Understanding Media, Culture, and Technology (Straubhaar, LaRose, & Davenport) ISBN-10: 1305080351
Lessons & Exams
You have 3 to 9 months from your enrollment date to complete:
- 12 Lessons
- 2 Proctored Exams
- 1 Paper
*Course information, including tuition, technology requirements, textbooks, lessons and exams, is subject to change without notice.
• $289.42 per Credit
• Independent Study
• 3 to 9 Months to Complete