UND’s identity is represented in the buildings that make up our campus. We should consider how the selection of a building’s décor – from the paint on the walls to the color of the furniture – can reinforce the UND Identity and instill a sense of school spirit and pride in everyone who passes through its doors.
When UND embarks on new construction or remodeling projects, the following guidelines are provided through the partnership of UND Facilities and the Marketing Council to enhance UND's identity in common spaces.
Before moving forward with any new construction projects, campus building renovations, or when ordering new furniture, please follow these steps.
- Contact UND Facilities to guarantee the appropriate process is being followed.
- Contact identity@UND.edu for consultation on selection of colors, logos and signage.
- Request a portfolio featuring photos of other universities implementing similar guidelines from identity@UND.edu.
Branded Items for Consideration in Common Spaces
Below are examples of different items that could be considered to enhance the overall theme or identity of an areas décor. It is not intended that all items be used in the same area or that they will work for all spaces.
- Accent wall coverings – paint, wallpaper, tile, etc.
- Flooring – carpeting, tile, etc.
- Window coverings
- Accessories – flower arrangements, centerpieces, pictures, table skirts, rugs, clocks, etc.
Branded items should be strategically selected to:
- Draw attention to main focal points in the room.
- Complement the overall design and décor of the room.
- Add elements of UND pride and spirit to the room.
Keep in mind that there can be too much of a good thing. If too many items in a room are branded, the overall effect will be lost.
- The building should have a UND identity by selecting colors associated with the University of North Dakota, including green, orange, pink, white, black, and gray.
- Color choices should reinforce the UND Identity; not distract from it. Using dominate reds, blues, purples, yellows in the design should be discouraged (unless there is a specific need to use these colors).
- As appropriate, the UND green (Pantone 347) should be incorporated aesthetically into the design. This may be most appropriately accomplished as an accent color or for items that are more temporary in nature, such as furniture or accessories. UND's bold colors should "pop” as prominent accent colors on a classic, neutral color palette.
- Please note that the use of hunter or forest green should not be considered as an equal substitute for UND's green (Pantone 347).
Use of Logos and Seals
- The use of UND Logos is encouraged to incorporate the UND Identity into the permanent design of the building.
- The University Seal may also be used to incorporate the UND Identity into the permanent design of the building. Permission to use the University Seal is at the sole discretion of the Office of the President with approval from the Division of University & Public Affairs (U&PA). For permission, contact identity@UND.edu.
- Examples where UND Logos or the University Seal may be incorporated into the design include wall hangings, glass etchings, tile floor designs, painted murals, door signs, etc.
- Although preference is given to the use of the UND Flame Logo or the University Seal, there may be instances in which the UND Athletic Marks (Fighting Hawks) may be the best option to promote school pride. For consultation and/or permission to use an Athletic Logo as part of building décor, contact identity@UND.edu.
- Indoor signage should have a consistent design and color scheme throughout the building.
- Outdoor signage should be consistent with the rest of campus.
All signage should follow the UND Identity Guidelines in terms of logo usage, colors and typeface.