Color Design Tiers
Tier 1: External Communications
Tier 1 is for major print and digital communications created for external audiences, such as prospective students and the general public. Tier 1 examples include:
- Academic catalogs
- Online banner ads
- Tradeshow materials
Some major internal communications may also follow Tier 1 (e.g., UND Directory).
At least one color from the primary color palette (green or orange) must be the most dominant color in the design. Additional UND colors (white, black, gray) and the secondary color palettes may be used as accent colors.
If the primary color palette is not used in Tier 1 communications, there should be a specific reason (i.e., one-color publication, photography-based layout, etc.).
Tier 2: Internal/External Communications
Tier 2 consists of print and digital communications created primarily for internal audiences, but may be viewed by external audiences. Tier 2 examples include:
- Materials designed for alumni (e.g., AroUND)
- Events open to both UND and the public (e.g., Writer's Conference, Homecoming)
- Promotions for an internal audience that are also distributed off campus (e.g., ND Spirit Week)
The primary color palette is present, but the secondary color palette may be prominent.
If the primary color palette is not used at all in Tier 2 communications, there should be a specific reason (i.e., one-color publication, photography-based layout, etc.).
Tier 3: Internal Communications
Tier 3 is dedicated to print and digital communications designed for UND's internal audiences, including current students, faculty and staff. Tier 3 examples include:
- Campus events not open to the public
- Flyers for intercampus mail
- Online employee newsletter
- Student organization poster
Primary colors do not need to be dominant. It is recommended that Tier 3 designs use colors within the primary and/or secondary color palettes, but it's not required.