Exceptional UND Insignia
Accessibility (Web) - the degree to which people with disabilities can perceive, understand, navigate and interact with the Web.
Alt tag - an HTML attribute specified in the image (IMG) tag to provide alternate text when an image on a Web page cannot be displayed.
Asset - a section of content that is repeated throughout the website, or changes often, and can be accessed by a group of people. If updates are made to assets, it automatically updates anywhere that asset exists.
Assistive technology - devices for people with disabilities to use and interactive with technology, e.g., screen reader, joysticks, braille embosser, etc.
Avatar - an icon or figure representing a particular person in computer games, Internet forums, etc.
Bleed - an illustration or design that is printed so that it runs off the page after trimming.
Body copy - the written text (excludes photographs, graphics, layout, etc.).
Brand - set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Breadcrumbs - a tool used in Web searches that allows users to retrace their steps or go back to a point in time that relates to their original search.
Buttons - a variation in HTML code to make a basic hyperlink more visual and attractive.
Character - a single letter or symbol.
CMYK - a color model used in color printing. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow and key.
Contrast - the differences between elements in a design such as colors, textures and size.
Copyright law - the creator of the original expression in a work is its author. The author is also the owner of the copyright.
Copyright - the exclusive legal right, given to an originator or an assignee to print, publish, perform, film or record literary, artistic or musical material and to authorize others to do the same.
Digital - involving or relating to the use of computer technology.
Domain - a unique name, corresponding to one or more numeric IP addresses, used to identify a Web page.
DPI - (dots per inch) is a measure of spatial printing or video dot density.
Embed (Web) - incorporate code into a website to insert a feature, i.e. video, social media stream, map, etc.
External communications - the exchange of messages and information to audiences outside of the University.
Footer - a line or block of text appearing at the bottom of each page of a book, document or website.
Graphics - visual images produced by computer processing.
HTML - (Hypertext Markup Language) a standardized system for tagging text files to achieve font, color, graphic and hyperlink effects on Web pages.
Identity - the overall consistent look of UND communications.
Internal communication - the exchange of messages and information to audiences inside the University, e.g., students, faculty, staff or alumni.
Inverted pyramid - the structure of Web writing where the most important information goes at the top of the page and the rest follows.
License - authorization of the use, performance or release of something.
Local - denoting a device that can be accessed without the use of a network.
Logotype - a single piece of type that prints as a logo or emblem.
Margins - the edge or border of something.
Padding - clears an area around the content (inside the border) or an element.
Pantone color - a standardized color system for printing.
Pitches - a five-second elevator pitch that is used to quickly grab readers' attention and contains a hyperlink that drives readers to a specific page on your website.
QR Code - a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by a smartphone.
RGB - the system for capturing and displaying color images electronically by using percentages of red, green and blue.
Rich media - media with which users can interact as opposed to solely animation.
Saturated - (of color) very bright, full and free from an admixture of white.
Screen reader - a software application that attempts to identify and interpret what is being displayed on the screen.
Sentence case - the manner in which capitalization is used within a sentence; the first letter uppercase and subsequent letters lowercase with exceptions such as proper nouns or acronyms.
SEO - (Search Engine Optimization) the process of affecting the visibility of a website or a Web page in a search engine's natural or unpaid organic search results.
Server - a computer or computer program that manages access to a centralized resource or service in a network.
Signage - a collection of commercial or public display signs.
Snippet - content organizational tools that are used on Web pages.
Special effects - an effect used to produce scenes that cannot be achieved by normal techniques.
Spine - the part of a book's jacket or cover that encloses the inner edges of the pages, facing outward when the book is on a shelf and typically bearing the title and author's name.
Style - a distinctive appearance, typically determined by the principles according to which something is designed.
Style sheets (CSS) - (Cascading Style Sheets) help Web developers create a uniform look across several pages of a website. They can be used to define text styles, table sizes and other aspects of Web pages.
Subdomain - a more specific portion of a Web domain name. For example, law.UND.edu is a subdomain of UND.edu.
Templates - a preset format for a document, file or Web page, used so that the format does not have to be recreated each time it is used.
Trademark - a symbol, word or words legally registered or established by use as representing a company or product.
Typeface - a particular design of type (font).
Unit (academic, administrative) - a part of the University as having a special function.
URL - (Uniform Resource Locator) the address of a specific website or file on the Internet.
User agent - software that acts on behalf of a user.
User interface - the means by which the user and a computer system interact, in particular, the use of input devices and software.
Vector-based- the use of points, lines, curves, and shapes or polygons, which are all based on mathematical expressions, to represent images in computer graphics.
White space - empty space between and around the elements of a design or page layout.
Watermark - a faint design that is typically in the background of a printed piece or video.