Exceptional UND Insignia
Usage Guidelines for UND Logo System
The following guidelines govern the use of the official logos and marks within the UND logo system, including the primary UND logotype and its secondary variations, the unit logos and stamps, and the University seal in all forms of print and digital communications.
- The UND logo system is the primary way to create a consistent visual identity for University of North Dakota.
- The UND logo system must be used prominently in the design of all print and digital communications associated with the University.
- The official logos and marks within the UND logo system must not be altered or modified in any manner.
- The official logos and marks within the UND Logo System may be reproduced only from original master copies. If you do not find the logo or mark you need, contact identity@UND.edu.
Use of Logo Variations
- The primary UND logotype is the main identifier for the University.
- The flame logo, the University signature and the University seal are UND's secondary identifiers.
- The University seal is reserved solely for formal, legal or academic uses.
- When appropriate, University units may use their primary and secondary unit logos as their main identifiers.
- The UND logo system should not be used in conjunction with any other logo.
- In situations where partnerships with external organizations exist, the trademarks or logos of the partners may be displayed in print and digital communications. The partnership logos:
- Should not be given greater prominence than the UND logos and marks.
- Should be clearly separated from the UND logos and marks.
Unique UND Logos
- Graphic elements that appear to connect or combine the UND logo system with other logos or graphics should not be used without prior written approval.
- Any University units wishing to create and use unique UND logos must have prior written approval from the UND Design Group and must use them in accordance with the UND Identity Guidelines.
The colors of green and orange comprise one of the most distinguishable elements of the University's identity. Official colors are Pantone 347 (green) and Pantone 165 (orange).
Preferred Three-Color Versions
The three-color versions of the UND logotypes (including primary and secondary versions of the UND and unit logos) are always preferred.
- First preference: green UND, orange flame and black signature
- Second preference: green UND, orange flame and white signature
If the three-color versions do not work or are not available, designers may choose from the color variations listed below in order of preference.
Acceptable Two-Color Versions
- First preference: green UND and signature with orange flame
- Second preference: white UND and signature with orange flame
- Third preference: green UND and flame with black signature
Please note that a two-color combination of a black UND and signature with an orange flame should not be used.
Acceptable One-Color Versions
- First preference: green
- Second preference: white reversed out
- Third preference: black
The color of the flame should be at 100% tint or opacity. Do not scale back the color of the flame in the various versions of the UND logotypes.
Note: If designers are restricted to a one-color design that does not allow for green (PMS 347), black or white, they may use the PMS color available (e.g., promotional item). However, this option should be used only as a last resort, as it is not typically accepted to recolor the UND logotype.
All marks within the UND logo system must be surrounded on all sides by clear space.
The clear zone should be no less than one inch or half the height of the UND Flame Logo.
Do not print graphics, rules, typography or other elements in the clear zone area.
For the greatest impact and readability, a minimum logo size has been established.
The size of the primary UND logotype and the unit logos should not be less than 1.5 inches in length and proportions should not be altered.
- The primary UND logotype is the preferred logo design and should be used whenever possible on all advertising, publications and other University communications. Secondary variations or primary unit logos can also be used in these situations if necessary.
- On the back cover or mailing panel of multi-page publications, the primary or secondary UND logotype, the primary or secondary unit logo, or the secondary unit stamp may be used.
- It is recommended that the primary or secondary unit logo appears on the inside front cover for multi-page publications produced by specific units.
- When and where appropriate, the words "University of North Dakota" should be used in page folios (footers).
- All official logos and marks from the UND logo system may be printed over the top of a photograph, texture or other graphic, provided that the logo remains a prominent visual element.
- To keep the integrity of the official logos and marks, no text or graphics should overlap or cover them. As such, it is not recommended that UND logos be used as watermarks in print and digital communications unless used as a Bug in a video.