Exceptional UND Insignia
Video and Audio
These guidelines are for all video, ranging from short Web clips to broadcast television series.
Video Service Providers
The University of North Dakota has several video production units that produce programming designed to reflect the University's mission and values.
Some units provide production services to the entire campus; others produce programming primarily for their own departments, academic units or organizations.
Production services are available to internal and external clients. The facility offers an HD (high definition) television studio, large seamless blue screen, field production, post-production, graphics, Web design, satellite uplink services and interactive classrooms. Fees are charged for services.
UND Athletics provides video production services exclusively for UND sports programs.
UND Television Center
The Television Center provides video production services to UND departments and organizations. The Center offers a television studio, field production, post-production and live telecast services. Fees are charged for services.
The Television Center operates Grand Forks Cable Channel 3 (analog) and 97-1 (digital). It is also responsible for the campus movie channel, Residence Life Cinema, which is telecast in the residence halls on channel 98-1 (standard definition) and 116-1 (high definition).
Center for Instructional & Learning Technologies (CILT)
Services available at CILT include Web-based audio and video streaming and recording for academic related events, equipment checkout and training, and audio/video editing suites. Priority is given to academic departments.
Health & Wellness Marketing
Health & Wellness Marketing video services are available to internal health units and others who collaborate with Health & Wellness units. Services include field production, post-production and graphic design.
College of Arts & Sciences
Video planning, shooting, editing and marketing services are available to all departments and programs within the College of Arts & Sciences and other collaborating units producing content in support of the liberal arts academic programs.
Multi-media promotional spots should include a "University of North Dakota" reference.
- Primary Logotype
- Vertical Logotype
- Flame Logo combined with the University Signature or the Primary Unit Logo
- "Interlocking ND" should be used for Athletics only
Digital on-screen graphics, commonly called "bugs" are watermark-like logos that appear in the corner of the screen to increase brand identity. The UND Flame logo may be used as a bug for video promotional spots. The "interlocking ND" logo may be used for Athletics. Placement of a bug should adhere to the safe zones for standard definition televisions (for broadcast only).
UND has license agreements with the American Society of Composers, Authors and Publishers (ASCAP); Broadcast Music, Incorporated (BMI); the Society of European Stage Authors and Composers (SESAC); and DeWolfe Music.
The DeWolfe Music license agreement allows synchronization of music for audio, video and Web projects (i.e., using music tracks to supplement a video, audio or Web project). UND video producers have access to the DeWolfe production library through a password-protected website. To use the DeWolfe Music library products (music and sound effects), contact the Television Center at 701.777.4346.
ASCAP, BMI, and SESAC agreements grant the University limited public performance rights (i.e., the ability to play music or perform a work). For instance, licensed musical compositions may be performed on campus, played as background music on a University website, or used as house music at remote or off-campus locations operated for the benefit of the University. The agreements do not allow synchronization of music (i.e., use of music tracks for audio/video production), nor do they give unlimited rights for other purposes with existing sound recordings.
Members of the University community are expected to follow copyright law. Questions pertaining to music license agreements can be directed to the Office of General Counsel at 701.777.6345.
General Name Keys
Name keys are typically two lines, using upper and lower case font. The first line gives the person's name, the second line gives an identifier or the reason the person is in the video.
Karen Green Tom Green
Biology Professor Student Ambassador
Department Names with General Keys
Identifiers do not necessarily reflect a person's formal title. They reflect the reason the person is in the video. Department names are not typically used as identifiers unless the story is about the department. If William Green is being interviewed about the impact a new tax will have on the region, his key would look like this:
If William Green is being interviewed about his plan to improve his department, his key would look like this:
Accounting & Banking Department
For space and consistency, the ampersand (&) should be used in place of "and" in all instances.
Status and Rank
Medical practitioners should be identified by their degrees.
Betty Green, M.D. Sally Green, M.D.
Surgery Professor Internal Medicine Professor
When identifying a professor, avoid using Dr. before a name. It can be misinterpreted as a medical doctor.
Lawrence Green Wanda Green
Economist Physical Therapist
Public officials, or candidates, are often identified by party affiliation.
Jane Green John Green
(R) Governor Candidate (D) North Dakota Senator