- General Guidelines
- Content Standards
- Domain Names
- Fonts, Colors & Logos
- Quality Control
- Social Media Policy
- Social Media Best Practices
The website makes up a substantial part of the visual representation of the University of North Dakota. This role highlights the importance of a well organized, designed, and usable website. As such, UND's Web pages must adhere to graphic and content standards to ensure not only visual institutional cohesiveness but also accessibility and consistency.
By using the OmniUpdate (OU) Content Management System (CMS), UND is able to keep the design consistent, enhance accessibility, and let content developers control their own content. Consistent design makes it easier for our site visitors to remember and identify UND when they encounter the same branding across UND.edu.
Regulating the quality of the content, images, and navigation is one of the most important tasks when managing the website. This includes, but is not limited to, the organization of material, format of content and image quality. Content should be concise and to the point.
Navigation & Links
Navigation is one of the highest usability and accessibility priorities on the UND site.
- Navigation links should be directly related to the content within the section and should be pages that live on UND.edu. Do not put links to external sites in navigation areas. Do not attempt to provide every link to every page on your site either. Keep it as basic as possible.
- There are various ways of organizing navigation items like alphabetization and step by step. Use whichever method fits best with the content you are providing.
- You may link to supplemental external pages within the body text of a page.
- When linking, do not use terms like "Click here" or "on this page." Instead, link the relevant parts of the sentence, e.g., "The library has opened its new online collection: [link]Presidential Visits to UND[end link].
Page content should have a logical heading order and use lists and tables appropriately.
If you are managing your page through OmniUpdate, you have a variety of organizational tools available.
It is important to have consistently formatted content including times, phone numbers, etc. This makes reading the presented material easier. Techniques and formatting examples are elaborated upon in the Web Content Standards and Style Guide.
It is important to regulate image quality keeping in mind that visual communication through the website, specifically images, is a substantial part of the visual representation of the University of North Dakota.
Quality and relevant imagery makes non-verbal statements about the quality of content beside it. Visual communication can engage a viewer to stay and discover what the Web page has to offer or move on quickly through the Web page.
There is support available for optimizing images in OmniUpdate.