“Just do it.” As one of the stickiest taglines in modern advertisement – almost anyone could name Nike as the brand associated with this motto. Savvy marketers made this campaign so iconic. You can just do it too with UND’s B.B.A. with a major in marketing.
Coursework is designed to improve your communication skills. You’ll also use technology and be challenged to expand your analytical skills. A few topics you’ll cover are:
- Brand and Product Management
- Consumer Behavior
- International Marketing
- Marketing Foundations
- Marketing Management
- Marketing Research
- Social Media
- Professional Selling
- Integrated Marketing Communications
The UND Department of Marketing within the College of Business & Public Administration will engage you in a wide variety of learning environments, ranging from traditional classroom lectures to hands-on and client-centered projects and simulations. By learning about every area of the industry, you’ll learn marketing best practices in a low-risk environment.
Marketing is an experience-driven industry, and UND provides students with ample opportunity to gain just the right amount of industry knowledge before graduation. Many of our students embrace the opportunity for internships and cooperative education, while others travel to China and France for a business student exchange program.
Past marketing students have held internships at the following organizations:
- American Sugar Beet Growers Association
- Digi-Key Corporation
- Ford Motor Company
- Microsoft Corporation
- Northwestern Mutual
- UND Athletics
A study by CareerBuilding and Economic Modeling Specialists International found that marketing is the number one field with the most job openings in 2015. Nearly half of each retail dollar spent on goods and services is used to cover marketing costs, which makes a degree in marketing highly desirable and widely-employable.
You've got a wide array of options with a bachelor’s degree in marketing including:
- Social media manager
- Brand or product manager
- Market researcher
- Marketing manager
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