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Experience
Duty-Driven Experience
Duty-driven resumes have a “job description” feel to them. They serve a purpose in describing the position duties but lack in painting an accurate picture of your skills, experience, and success.
Marketing Intern
Big TV Station, City, ST Summer 2010
- Increase ratings
- Help make up flyers,pamphlets,email advertisements,etc.
- Target group of customers
- Increase communications and worked in a team atmosphere
- Newsletter
- Product branding
Recruiter point of view: Were ratings increased and if so, by how much and what was done to increase them? Were communications increased? Did this individual work in a team atmosphere?
Result-Driven Experience:
In a results-driven resume, your transferable skills and experience are revealed within the actual duties required.
Marketing Intern
Big TV Station, City, ST Summer 2010
- Assisted in the development of key objectives which resulted in identifying new niche market and increased viewership by 10% in 3 months.
- Participated in developing innovative marketing materials in response to newly identified focus group to include media distribution through a variety of outlets resulting in meeting our target goal.
- Displayed interpersonal skills in the designing of a departmental newsletter which increased internal communications, fostered teamwork, and strengthened the marketing departments overall reach.
- Participated in the successful branding campaign launched in effort to produce regional product awareness and create a positive following.
Recruiter point of view: The skills are highlighted well to show how their responsibilities or duties were carried out successfully along with some key results. It also shows s/he was a contributing member of a team and gained hands-on experience in a variety of marketing situations. This individual has proven skills that would be beneficial to our company in addition to being exposed to real-life marketing situations.