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Division of University & Public Affairs
UND's New Nickname – Fighting Hawks
As of November 18, 2015, UND is adopting Fighting Hawks as its new nickname. The transition will begin immediately but will take several months to fully implement. On December 12, 2015, UND issued an RFP for graphic identity to accompany the University’s new nickname.
The Division of University & Public Affairs (U&PA) tells the story of UND. We work with UND schools, colleges, and administrative units to provide creative and strategic communications that support UND's mission.
U&PA has two separate, yet integral groups: the Marketing and Communications Group, and the Public Relations Group.
Marketing and Communications Group
We provide strategic marketing and communication services to all academic and administrative units.
Our goal is to achieve the highest level of effectiveness in content, design and customer service, while building the UND brand. This includes online and print publications, social media, video services and more.
Public Relations Group
As the strategic public relations unit for UND, we bring public relations perspectives and strategies into university decision-making and planning, as well as executive communication. Working with the University community, we seek to build public understanding of, and support for, UND.
We provide management of university events; strategic oversight of media relations; crisis communication counsel and support; and engage in and manage community relations activities.