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Associate Vice President, Marketing and Communications
To apply for the Associate Vice President, Marketing and Communications position, contact Human Resources and Payroll Services. The application deadline was extended to August 29, 2013.
The University of North Dakota (UND), a public institution located in Grand Forks, ND, is home to approximately 15,000 students. A research university established in 1883, UND offers nearly 200 academic fields and has the only law and medical school in the state. University and Public Affairs (UPA) is a new division at UND. Effective communication throughout internal and external functions is the main mission of this division.
The groups in the Division recently underwent a communications audit and subsequent reorganization, and the Division has formed two new functional groups: 1) Public Relations, and 2) Marketing and Communications. The Division is now seeking an Associate Vice President for the Marketing and Communications Group who can develop and direct processes and strategies for strengthening the University brand, bring the marketing functions together and more effectively create, manage and disseminate communications for key clients and audiences.
The newly-created position of Associate Vice President (AVP), Marketing and Communications, will report to the Vice President for University and Public Affairs. Functions reporting to the AVP for marketing include web design and content, marketing, e-marketing, the Television Center, the UPA writing staff, graphic design and photography. The AVP will be charged with the responsibility for combining all these groups into a focused, cohesive team that brings its various expertise areas together to support an innovative marketing strategy that propels UND forward and supports its mission and strategies. This is particularly important as the University's strategies for attracting, recruiting and retaining students are currently undergoing a fundamental shift in connection with new system-wide strategies. The AVP must understand this changing landscape and be able to effectively develop marketing strategies and programs that support it.
The successful candidate will possess a unique blend of strategic and operational skills. The candidate must have a deep understanding of marketing principles, strategies and techniques, as well as techniques to assess the outcomes of marketing programs. Excellent critical thinking skills and the ability to analyze for management the meanings and implications of such data are essential. The AVP must also have a thorough knowledge of—and direct experience in—the creation and production of various types of communications materials—print, web and video, as this position oversees the personnel who produce these materials on behalf of the University.
The successful candidate will have a strong ability to adapt to and function effectively within a new work environment. S/he must be able to quickly "read" organizational culture and create marketing materials, tools and concepts that support not only the strategies, but also the priorities and values, of UND.
The successful candidate will also have the ability to move forward decisively and promptly on projects while at the same time gaining the needed support, buy-in, consensus and perspectives that will lead to widespread stakeholder support of those projects. In order to accomplish this, the AVP will have a demonstrated ability to earn the respect of colleagues at all levels of the organization—peers, management, direct reports, fellow team members, and those with whom s/he works as an influencer rather than as a supervisor. S/he will have a demonstrated track record of exhibiting respect, civility, cooperation and teamwork. The ability to share credit for successes and recognize good performance across stakeholder groups and across the organization is also required.
To protect the University and its interests, the AVP must respect the details, policies, procedures and legal and compliance guidelines required in the management of marketing programs—including contracts, permissions, adequate review loops, sensitivity to specific content, visual support, etc. The AVP must proactively perceive and address these details. S/he will also recognize the need to respond promptly to requests from management.
The Associate Vice President for Marketing will:
- Provide leadership for the University of North Dakota's comprehensive and integrated strategic marketing communications plan.
- Work closely with the Student Affairs Division, the Alumni Association, the Athletics Department and Sports Information/Sports Marketing staff and other administrators, faculty and students in accomplishing marketing objectives.
- Working across functions and departments, play a lead role in developing, sustaining and articulating the University brand.
- Work with the Director of e-Marketing to guide the development and execution of national and local paid media campaigns that support UND's brand and goals. (The Director of e-Marketing will report to this position.)
- Working with the Director of e-Marketing, generate and drive creative and innovative ideas for advertising, marketing campaigns, awareness-building and support-building that are aligned with the values and messages of the University.
- Oversee UND's digital outreach efforts, including:
- Website development, maintenance, content and standards. (The Web Strategy Director will report to this position).
- Video and audio communications. (The Television Center will report to this position).
- Social media and new media outreach.
- Understand and continuously use best measurement and evaluation practices. Develop and present consistent, timely reporting on key internal and external performance indicators.
- Oversee writing, design, photography, editing, and other activities that
- directly support development, production and distribution of the Division's communications products. Ensure that these materials promote the University's mission and support and reflect its brand.
- Oversee production of University photography and manage digital archives of photographs, including a system that uses effective key wording to aid in finding images within the library.
- Maintain editorial and design oversight for assigned projects developed within the group.
- Oversee the system for managing workflow and applying uniform criteria to work requests. (The Division's Project Manager will report to this position.)
- Have oversight responsibility for the development and execution of communications materials produced by the Marketing and Communications group.
- Bachelor's Degree in Communications, Marketing, Public Relations, Advertising, or in a directly related field involving marketing or written communications training.
- 10 years of marketing experience with at least 5 years of supervisory experience.
- Demonstrated leadership of marketing departments or functions.
- Ability to develop and implement strategic marketing plans.
- Significant experience in developing and leading quantifiable marketing efforts.
- Judgment to balance creativity and innovation with the need to respect and preserve the image and mission of the University.
- Ability to understand and work effectively and comfortably within the highly-matrixed, consensus-building culture of a university.
- Demonstrated self-starter and quick worker.
- Experience with design, editing and production of major publications and digital media.
- Excellent editing and proofreading abilities.
- Ability to direct the delivery of content for multiple media.
- Thorough knowledge of communication and dissemination techniques.
- Ability to work independently and on deadline, and handle multiple projects.
- Strong organizational skills and attention to detail.
- Experience in launching or managing a major brand.
- Extensive knowledge of and familiarity with both social media marketing and traditional marketing channels and techniques.
- Extremely effective public speaking skills and presence.
- Ability to work collaboratively with colleagues and staff to create a results- driven, team-oriented environment.
- Outstanding interpersonal skills and a demonstrated, fundamental respect for other people—and their ideas—at all levels throughout the organization.
- Ability to plan and manage at both strategic and operational levels.
- Excellent demonstrated verbal and written communication skills and strategic and conceptual thinking skills.
- Substantial experience in positioning and branding to strengthen identity.
- Knowledge of market planning and execution.
- Experience in budget development and management.
- Commitment to supporting and increasing diversity at the University.
- Expertise in all marketing functions, including marketing strategy/planning, direct marketing (direct mail, telemarketing and eDirect), event marketing, collateral and video production, and online and social media.
- A strategic, flexible and detail-oriented style with strong analytical skills and an ability to frame complex issues and problems and seek optimal solutions that serve the best interests of the institution.
- Advanced degree in Communications, Marketing or directly related field.
- Knowledge of television production preferred.
- Experience in higher education marketing or communications in an educational institution is highly preferred.
To apply for the Associate Vice President, Marketing and Communications position, contact Human Resources and Payroll Services.
The University of North Dakota, the state's oldest and largest University, occupies 550 beautifully landscaped acres in Grand Forks, N.D., a classic college town of 50,000 people on the banks of Red River of the North, across from sister city East Grand Forks, Minn. There are approximately 100,000 people in the Grand Forks Metropolitan Zone, which includes the Grand Forks Air Force Base.
Founded in 1883, six years before North Dakota statehood, UND is among the nation's premier regional public research universities. With a strong entrepreneurial spirit and commitment to serve the community, the University's mission is to provide students a liberal arts foundation with a particular focus on business, education, law, medicine, engineering and mines.
Recent highlights include:
- Dramatically expanded research.
- Increased enrollment.
- New Ph.D. and master's degree programs, as well as new professional graduate programs.
- An award-winning "Essential Studies" program.
- High-quality, intellectually rigorous, novel distance education programs in almost every college.
- An upgraded campus technology infrastructure.
- Rising faculty salaries.
- A successful $300 million capital campaign.
- An innovative new strategic outlook, Exceptional UND.
- Development of a new campus master plan to better support UND's distinctive mission.
UND sustains its strong core in the liberal arts and sciences, and has developed special missions in the life sciences, fine arts, aerospace, engineering and energy disciplines. It is focused on creating world-class academic programs responsive to the needs of the residents of North Dakota, the nation and the world. Among many programs of distinction, the School of Medicine and Health Sciences has one of the top rural medicine programs in the country; the John D. Odegard School of Aerospace Sciences, with the largest non-military training fleet of aircraft, is a world leader in collegiate aviation education and the utilization of unmanned aircraft systems; the National Resource Center on Native American Aging is the nation's foremost authority on aging issues for Native Americans; and the entrepreneurship program has ranked in the top 15 nationally.
UND offered the first degree in the nation in Unmanned Aircraft Systems, and graduated its first majors in 2011. Recognizing the need to produce petroleum engineers not only for North Dakota but for the nation, UND began offering the first and only petroleum engineering degree in the state.
UND has also adopted a strong focus on health and wellness. Students, faculty and staff enjoy a $20 million Wellness Center, ranked as one of the best in higher education. Citing UND's Wellness Center, dining options for students, focus on wellness programs for faculty and staff and more, health and fitness website Greatist.com has named UND the third-healthiest college in the United States.
Today, UND continues to enhance the quality of life for its students, faculty, staff and the citizens of North Dakota.
- UND enrolls 15,250 (fall 2013) students in nine colleges: College of Arts and Sciences, College of Business and Public Administration, College of Education & Human Development, College of Engineering & Mines, College of Nursing & Professional Disciplines, School of Graduate Studies, John D. Odegard School of Aerospace Sciences, School of Law, and School of Medicine and Health Sciences.
- UND offers 224 fields of study and more than 3,000 courses. The four most popular areas include the health professions, aviation, business, and engineering. Undergraduate enrollment totaled 11,953 in 2013.
- Graduate education is offered in 84 programs, including professional degrees in law (J.D.) and medicine (M.D.). Graduate and professional enrollment for fall 2013 was 3,297.
- The University also has a growing distance learning program that offers 38 online degree programs and an additional 21 online academic certificate programs.
- UND awarded 1,709 bachelor's, 647 master's, 115 doctoral, 1 specialist, 89 law, and 59 medical degrees between July 1, 2011 and June 30, 2012.
- UND's diverse student body represents all 50 states and more than 60 countries.
- With more than 250 registered student organizations, UND also has a strong residence hall system, engaged campus student leaders, and strong cultural centers, including an American Indian Student Services Center.
- More than 300 American Indian students are enrolled at UND; they utilize 31 programs and organizations specifically designed to meet the academic, social and support needs of underserved populations. The number of students and the number and strength of programs combine to make UND one of the top schools in the nation for educating American Indian students.
- UND had approximately $119.3 million in total sponsored research program expenditures in fiscal year 2012. Input-output analysis indicates that the economic impact of these awards on Grand Forks County, the State of North Dakota, and the North Central Census Region was a staggering $244.3 million in economic output, 2,061 jobs, and nearly $24.2 million in local, state, and federal tax revenue, according to a recent study by the UND Bureau of Business and Economic Research.
- The American Academy of Family Physicians consistently ranks the School of Medicine and Health Sciences as one of the top medical schools in the nation for graduating family medicine physicians.
- UND is one of the top 150 research universities in the nation, according to NSF rankings.
- The University has an international reputation for research and scholarship in health sciences, energy and the environment, aerospace, and unmanned aircraft systems.
An anchor of the Red River Valley Research Corridor, UND's 55-acre technology park hosts both emerging enterprises and established centers and businesses that help facilitate the transfer of university research advances to applications in business and industry. Prominent facilities in this endeavor include the Ina Mae Rude Entrepreneur Center, the Norman Skalicky Technology Incubator and the REAC 1 (Research Enterprise and Commercialization) Building. On the other end of the campus, the internationally recognized Energy & Environmental Research Center features state-of-the-art facilities on 15 acres. The EERC is one of the world's leading developers of cleaner, more efficient energy technologies as well as environmental technologies to protect and clean our air, water, and soil. Since 1987, the EERC has had over 1,100 clients from 50 states and 51 countries.
North Dakota Spirit: The Campaign for North Dakota
UND is also benefitting from the successful, recently completed $300 million capital campaign, "North Dakota Spirit: The Campaign for North Dakota." These dollars are having a transformative effect for students, educators, programs, and facilities.
Part of the NCAA, UND has some of the strongest athletic programs in the country. A perennial contender in Division I men's hockey with seven national championships, UND is now a member of the Big Sky Conference.
UND student-athletes excel in the classroom as well as on the field, ice or court, consistently posting a collective 3.0 or better grade point average each semester. Numerous UND student-athletes have gone to the professional ranks.
UND athletics creates a bridge between campus and community, providing gathering places in the $100 million Ralph Engelstad Arena (regarded as the nation's finest collegiate hockey facility), the Betty Engelstad Center, where UND plays basketball and volleyball; and the city-owned Alerus Center, a major multi-use facility that is the home field for UND football.
With grassland prairie to the west and Minnesota lakes and forests to the east, Grand Forks has been ranked by Money magazine as one of the most livable cities in the country. Short commutes, few traffic problems, safety, low crime, parks and theaters, and a cost of living considerably below that found in large American cities are some of advantages you will find here.
Grand Forks ranks consistently high in comparative surveys for business, education, quality of life and community safety, making it an excellent choice for families and professionals alike. A wide variety of arts organizations, galleries, museums and exceptional athletic facilities ensure a vibrant cultural and sporting community.
The Greenway along the Red River offers 2,200 acres of open, natural settings for four-season recreation. Parks, bike trails, golf courses, tennis courts and swimming pools provide summer recreation, while favorite winter activities and sports include cross country skiing, sledding, snowmobiling, skating and ice hockey. State and national parks and picturesque lakes are found throughout the region. Grand Forks and its sister city, East Grand Forks, Minn., make up a trade center in the heart of a diversified and stable agricultural area, the economy of which is buttressed by developing industrial and technology concerns and the nearby Grand Forks Air Force Base.
First and foremost, Grand Forks is a college town. Students, faculty and staff are full partners in the community; in fact, several past mayors of Grand Forks were University professors. Students, faculty, and staff are regularly elected to the Grand Forks City Council and the state legislature. This thorough integration of campus and community has helped Grand Forks develop an outstanding public school system, a large and highly sophisticated medical complex and hospital center, a symphony orchestra, a community theater, plenty of movie cinemas, and such specialized businesses as used book stores and coffee houses. Grand Forks features shopping districts, motel accommodations, parks and recreational amenities, sporting venues, and a selection of fine dining and family restaurants.
From the Badlands in the West to the prairies and urban centers of the east, North Dakota offers culture, history, and scenery. Agriculture, energy, and tourism are major industries. State and national parks offer recreation in all seasons, and its open spaces offer bicycling, boating, canoeing, cross country skiing, golf, horseback riding, and more.
With its vigorous agricultural and energy-related industries, North Dakota has withstood the global economic downturn. In fact, the state has the nation's strongest economy, with new jobs, rising wages, and increased exports. Thanks to development of the Bakken oil field. North Dakota is now second in the nation in oil production, behind only Texas, and has the lowest unemployment rates in the United States, according to the latest jobs report from the U.S. Bureau of Labor Statistics. UND is contributing significantly to development of the state's energy industry through research, services, and the education of skilled professionals. Numerous reports in the national media have highlighted the state's positive economy and budget surplus.
Exceptional UND , spearheaded by President Robert Kelley, is an ambitious blueprint that identifies the strategic priorities UND needs to sustain its momentum, meet current challenges and create the framework to serve a 21st century global constituency. These conversations produced broad support for five priorities around which the University is framing key initiatives:
Enrich student learning through the development and implementation of high-impact national best practices in teaching and learning, including the creation of expanded opportunities for rigorous and engaging First-Year Experiences for undergraduates, such as seminars, linked courses, and learning communities, and promoting deep-learning opportunities such as undergraduate research, experiential and service learning, and study abroad.
Encourage gathering and personal interaction of students, faculty, staff, and community members to facilitate idea sharing and a sense of community, including enhanced one-stop connections for incoming students and family members at orientation and welcome events, and the vision and construction of the new LEED Platinum-certified Gorecki Alumni Center as a welcome center to the University.
Facilitate collaboration among academic programs and disciplines, faculty, staff, and students, and in teaching, research, and extracurricular activities through the creation of new interdisciplinary programs, such as the master's in public administration program in social entrepreneurship, and the development of a comprehensive campus-wide approach to enrollment planning and management that leverages the focus of colleges and programs. Another example is the Digital Humanities, a collaboration of faculty and students across several disciplines.
Expand the University's presence to promote cultural, economic, intellectual, and social vitality by supplying and applying the University's expertise in energy and petroleum engineering to meet the rapidly expanding needs in North Dakota's western oil patch, and utilizing the University's art collections for education, research, and cultural enrichment in sites ranging from downtown Grand Forks to electronic databases. The nationally recognized UND Writers Conference has been described as one of the state's most important cultural events since its founding in 1970; it has hosted some of the most significant writers of the 20th and 21st centuries, including Nobel and Pulitzer Prize winners.
Enhance the quality of life by investing in professional development opportunities that include expanded staff-led programming, new academic leadership development initiatives, and a broadly constituted diversity advisory council to develop and advance strategies related to diversity and inclusion.
Powered by Green
As another institutional priority, President Kelley introduced his "Powered by Green" concept, which described UND's multi-pronged approach to creating an eco-friendly environment focused on sustainability. In addition to adopting many sustainability efforts through Facilities, Housing, Dining, and incorporating sustainability issues in the curriculum in areas such as the Department of Earth System Science and Policy, UND has built a LEED (Leadership in Energy and Environmental Design) Silver standard residence hall, remodeled and expanded its Education building to LEED Silver standards, and built the nation's first alumni center and North Dakota's first higher education building constructed to LEED Platinum standards, the highest level of energy efficiency as recognized by the U.S. Green Building Council. The Princeton Review has named UND one of the nation's greenest schools, and routinely names UND among the top schools in the nation, as does U.S. News and World Report, Forbes, and others.