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UND's New Nickname – Guidelines and Next Steps
As of November 18, 2015, UND is adopting Fighting Hawks as its new nickname. The transition will begin immediately but will take several months to fully implement. The following information describes the next steps and guidelines UND will use in making this transition.
Contacts for Additional Information about the Nickname Use
Inquiries regarding use of the new nickname in connection with Athletic events or Athletic licensing should be directed to Kyle Doperalski at 701.777.2210.
Inquiries regarding use of the new nickname in general University communications should be directed to University & Public Affairs at 701.777.2038.
What Won’t Change
Organization and Awards Names
- Champions Club
- Jr. Champions (Athletics kids club)
- NoDak Nation (student support group)
- UNDsports.com and social media accounts
- Dacotah Legacy Collection
UND Alumni Association and Foundation
- Sioux Awards
UND will continue to use the interlocking ND and the term “North Dakota” that have been proudly used for decades.
What Will Change
Media Relations and Broadcast References
UND will immediately begin using the name Fighting Hawks in game notes, broadcasts, website, etc.
The new nickname will gradually be integrated into in-game public address announcements.
Because UND has not yet developed a graphic identity to accompany the nickname, no logos or graphics other than the interlocking ND will currently accompany or be used with it.
The university will soon issue a Request for Proposal (RFP) inviting professional marketing firms to submit proposals for development of a graphic identity, including a logo and style guidelines, to accompany the new nickname.
UND is not soliciting or accepting graphic identity suggestions from other parties. The selected vendor will work with UND stakeholders to develop potential identities.
UND will allow licensing opportunities for use of the nickname Fighting Hawks alone or with the interlocking ND, but not with any other graphic representation, until a new logo is adopted.
A final logo design will be selected by midsummer 2016, and full use of the Fighting Hawks nickname and logo in UND’s athletics programs will begin fall 2016. The full implementation timeline may vary based on the program or situation.