A pitch is essentially a five second elevator pitch. Use a pitch to quickly grab your readers' attention and direct them to your most important pages.
Every pitch must contain a hyperlink that drives readers to a specific page on your website.
Types of Pitches
There are two different styles of pitches (Primary and Blocks) that can be used alone, or in any combination or order. Both styles have various customization options.
The Dos and Don'ts
When used correctly, pitches give your audience easy access to content they need and want to see.
- Think critically about what your audience wants to see and is interested in.
- Check your analytics to see what content your external audience uses most. Use these data to populate pitches.
- Keep text short and concise.
- Use images that are appropriately sized.
- Mirror your site navigation.
- Create more scrolling by adding pitches that create white space in the body content section at the bottom of the page. (Pitches should be horizontally aligned with body content).
- Go overboard, keep it simple.
Primary Pitch variations
The full pitch includes a title, sub-text and an image.
The image pitch is a title and image with sub-text disabled.
The summary pitch includes a title and sub-text.
The basic pitch is a title with sub-text and image disabled.