Goal 7 - Engaging Alumni
Attract support for the University by actively engaging alumni and donors.
These strategic priorities require the support of alumni and donors to be fully achieved.
Achieve annual fund raising goals and participation rates in order to support plan objectives
Goal by 2022
Increase alumni contribution participation to 10% and achieve targeted fund raising goals set for each Dean, VP and President
Straightline improvement from 8% 2017 baseline
CEO of Alumni Association & Foundation
Goal 7 Action Steps
7.1. Evaluate and refine the effectiveness and impact of alumni activities.
- Finalize the policy and process for crowdfunding initiatives.
- Marketing campaign and case for support around “I gave”.
- Develop a phone-a-thon strategy by college using current students.
Measurement 7.1.1: Number of engaged young alumni (graduates of last 20 years).
Measurement 7.1.2: Number of opportunities for students to engage with UNDAAF.
Anticipated Benefit(s): Increase the number of engaged students and alumni, building the donor pipeline for the future.
7.2. Finalize the policy and process for crowdfunding initiatives.
Measurement 7.2.1: Number of crowdfunding initiatives, completion by June 30, 2018.
Measurement 7.2.2: Success rate of crowdfunding initiatives.
Anticipated Benefit(s): Increased fundraising opportunities, increased awareness of UND projects and groups.
7.3. Marketing campaign and case for support around "I gave".
Measurement 7.3.1: Alumni participation rate.
Anticipated Benefit(s): Increased alumni participation, increase donor retention, build comradery and excitement about giving to UND.
7.4. Develop a phone-a-thon strategy by college using current students.
Measurement 7.4.1: Number of alumni acquired through phonathon.
Anticipated Benefit(s): Increased alumni participation following engagement with students.
7.5. Establish fundraising targets for each college and encourage 100% percent participation by all advisory boards in annual giving.
Measurement 7.5.1: Number of engaged alumni.
Measurement 7.5.2: Number of engaged donors.
Measurement 7.5.3: Donor retention rate.
Anticipated Benefit(s): Improved relationships between donors and university, increased capacity for fundraising and increased dollars raised.
7.6. Partner with University Relations and Public Affairs & Marketing to be increasingly integrated in messaging, communication, and branding across all areas.
Measurement 7.6.1: Collaborate with UND Marketing for consistent use of messaging, communication and branding (Leaders in Action).
Anticipated Benefit(s): A unified voice across campus.
7.7. Create personalized engagement and stewardship plans for top donors and prospects.
Measurement 7.7.1: Number of actions completed from personalized engagement plans.
Anticipated Benefit(s): Deepened relationships with top donors and prospects, increased potential for future gifts.
7.8. Expand the thank you strategy for first-time givers.
Measurement 7.8.1: Retention rate for first-time givers.
Anticipated Benefit(s): Improved retention of first time donors.
7.9. Expand the recognition platform for participation and year of giving
Measurement 7.9.1: Number of recognition interactions (emails, events, mailings)
Anticipated Benefit(s): Donors feel recognized for loyalty, deepened relations with the University.
7.10. Develop a library of impact stories and methods to reach donors with personalization impact communication.
Measurement 7.10.1: Number of stories
Anticipated Benefit(s): Increased awareness of the impact of private giving at UND, increased perception of personal impact on university.
7.11. Establish fundraising targets for each college/unit and encourage 100% percent participation by all advisory boards in annual giving.
Measurement 7.11.1: Annual fundraising total.
Measurement 7.11.2: Participation rate of advisory boards.
Anticipated Benefit(s): Provide adequate support for university needs.