Information, Technology and Social Change

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Communication 103: Information, Technology and Social Change
EST. time to complete:
3 to 9 Months
$289.42/Credit (No Fees)


Evolution of communication technology and the consequences for how people communicate and acquire information, including the impact of culture, economics and public policy on contemporary media practices. Current issues related to media content, access and effects are examined.

It would be easy to think of this course as “a one stop shop” for communication theory. Not only will you study media and society (a topic that is often afforded an entire course) and media law (again, often its own course), but also an overview of advertising, public relations, video games and much more. Everything you ever wanted to know about communication, right?

Nope. Instead we will focus on a single word in the course description: consequences, and how it relates to everything else in the paragraph above. You see, Newton's Third law applies to communication just as much as it does physics: for every action, there is an equal and opposite reaction. Create a newspaper to deliver content and you need to pay your staff. Sell ads to pay your staff and you risk alienating your readers. Create a social media environment in which all information is delivered in bite sized chunks and you soon create media consumers with very short attention spans. Some of it is right, some of it is wrong, but when it comes to media it is all interconnected  including you.

My hope is that by the end of this course you better understand your own impact in the complex system that is modern communication, becoming a better producer of content and consumer of information along the way.

Upon successful completion of this course, you should be able to:

  1. Analyze media content and practices with a critical eye.
  2. Understand how communication impacts culture and vice versa.
  3. Feel comfortable discussing the basic theoretical concepts of modern communication and mass media.
  4. Make informed choices when it comes to your own consumption of mass and targeted media.

Media Now: Understanding Media, Culture, and Technology (Straubhaar, LaRose, & Davenport)   ISBN-10: 1305080351

You have 3 to 9 months from your enrollment date to complete:

Lesson Overview

  • Lesson 1: Defining The Word “Media"
  • Lesson 2: It’s All Connected
  • Lesson 3: Putting It On the Page
  • Lesson 4: Sound Decisions
  • Lesson 5: Seeing Is Believing
  • Lesson 6: Mid-Term Exam
  • Lesson 7: The Revolution
  • Lesson 8: Not Really News
  • Lesson 9: Paying for It All
  • Lesson 10: Staying Connected
  • Lesson 11: The Medium Is the Message 
  • Lesson 12: Truth and Consequences
  • Lesson 13: We’re All in This Together
  • Lesson 14: Final Paper
  • Lesson 15: Final Exam
You may enroll at any time and have up to 9 months to complete your course, or you may be able to complete in as little as 3 months. The credits you earn will be recorded on your transcript in the semester you register. Keep in mind, UND can only verify your enrollment for the semester in which the course is registered and recorded on your transcript.