Associate Professor, Graduate Director, Communication Dept
- Public Health Communication, Strategic Communication
Soojung Kim is an Associate Professor in the Department of Communication at the University of North Dakota. Soojung Kim received both M.A. and Ph.D. in Mass Communication from the University of Minnesota, M.P.H. from the University of North Dakota, and a B.A. in Mass Communication and Psychology from Korea University.
Her research focuses on increasing the awareness of public health issues and changing health behaviors by using effective social and mobile media strategies. Her research has been supported by the National Institute of General Medical Sciences of the National Institutes Health, Prevent Cancer Foundation, and Grand Forks Public Health.
COMM 345: Social Media Strategy
COMM 360: Communicating Science
COMM 402: Intercultural/International Communication
COMM 404: Advertising and Society
COMM 410: Senior Capstone in Communication
COMM 430: Ad/PR Campaigns
COMM 505: Concepts in Quantitative Communication Research
COMM 538: International Media
COMM 550: International and Global Communication
- Lee, Joonghwa, Soojung Kim, Chang-Dae Ham, and Ayoung Seok (in press), "Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses," Journal of Interactive Advertising.
- Lee, Joonghwa and Soojung Kim (2022), "Social Media Advertising: The Role of Personal and Societal Norms in Page Like Ads on Facebook," Journal of Marketing Communications, 28 (3), 329-342.
- Kim, Soojung, Haseon Park*, and Joonghwa Lee (2021), "Snapchat Usage from the International Perspective: Comparison between the USA and South Korea," International Journal of Mobile Communications, 19 (6), 734-751.
- Park, Haseon*, Soojung Kim, and Joonghwa Lee (2020), “Native Advertising in Mobile Applications: Thinking Styles and Congruency as Moderators,” Journal of Marketing Communications, 26 (6), 575-595. [The Lead Article]
- Kim, Soojung, Michael S. Brewster, and Gary G. Schwartz (2020), "Communicating Radon Risk via a Smartphone App: A Pilot Intervention Study," BMC Public Health, 20: 547.
- Kim, Soojung, Tanja Eisenschmid*, and Sarah Cavanah (2019), "Effects of Controllability of Athlete Celebrity Endorsers’ Drug Scandals on Punitive Opinions: Sensation Seeking as a Moderator," Communication & Sport, 7 (3), 361-384.
- Han, Kyungjung, and Soojung Kim (2019), "Toward More Persuasive Diabetes Messages: Effects of Personal Value Orientation and Freedom Threat on Psychological Reactance and Behavioral Intention," Journal of Health Communication, 24 (2), 95-110.
- Kim, Soojung, Se-Hoon Jeong, and Yoori Hwang (2018), "Why Are There Cross-National Differences in response to Comparative Advertising?: Some Mediators", Journal of Marketing Communications, 24 (6), 569-587.
- Hwang, Yoori, Joonghwa Lee, Soojung Kim, and Se-Hoon Jeong (2018), “Mobile Game Users’ Evaluations of In-Game Advertising: Role of Multitasking and Persuasion Knowledge,” International Journal of Mobile Communications, 16 (5), 557-572.
- Lee, Joonghwa, Mikyoung Kim, Chang-Dae Ham, and Soojung Kim (2017), “Do You Want Me to Watch This Ad on Social Media?: The Effects of Norms on Online Video Ad Watching,” Journal of Marketing Communications, 23 (5), 456-472.
- Kim, Soojung (2017), “Make Your Brand Move!: Effects of Animated Brands in a Mobile Game on Consumer Responses,” Asian Communication Research, 14 (1), 84-109.
- Kim, Soojung, and Wooyeol Shin (2017), “Understanding American and Korean Students’ Support for Pro-Environmental Tax Policy: The Application of the Value-Belief-Norm Theory of Environmentalism,” Environmental Communication, 11 (3), 311-331.
- Lee, Joonghwa, Soojung Kim, and Chang-Dae Ham (2016), "A Double-Edged Sword?: Predicting Consumers’ Attitudes toward and Sharing Intention of Native Advertising on Social Media," American Behavioral Scientist, 60 (12), 1425-1441.
- Kim, Soojung, and Jiyang Bae (2016), "Cross-Cultural Differences in Concrete and Abstract Corporate Social Responsibility (CSR) Campaigns: Perceived Message Clarity and Perceived CSR as Mediators," International Journal of Corporate Social Responsibility, 1:6.
- Kim, Soojung, Joonghwa Lee, Yoori Hwang, and Se-Hoon Jeong (2016), “Effects of Prominent In-Game Advertising (IGA) in Mobile Media: Cognitive, Affective, and Behavioural Outcomes and the Moderating Role of Persuasion Knowledge,” International Journal of Mobile Communications, 14 (3), 203-225 [The Lead Article]
- Kim, Soojung, Joonghwa Lee, and Doyle Yoon (2015), “Norms in Social Media: The Application of Theory of Reasoned Action and Personal Norms in Predicting Interactions with Facebook Page Like Ads,” Communication Research Reports, 32 (4), 322-331.
- Kim, Soojung, and Joonghwa Lee (2014), “Perceived Norms and Consumer Responses to Social Media Advertising: A Cross-Cultural Study of Facebook Sponsored Stories among Koreans and Americans,” The Korean Journal of Advertising, 25 (6), 53-81.
- Kim, Soojung, and Jisu Huh (2014), “Message-Culture Congruency Effects in the Context of PSAs for Preventive Health Exams Targeting Asian Women: Comparison between Asian and European Women in the United States,” Health Communication Research, 10, 75-124.
- Kim, Soojung, Se-Hoon Jeong, and Yoori Hwang (2013), “Predictors of Pro-Environmental Behaviors of American and Korean Students: The Application of the Theory of Reasoned Action and Protection Motivation Theory,” Science Communication, 35 (2), 168-188.
- Bae, Jiyang, and Soojung Kim (2013), “The Influences of Cultural Aspects on the Public Perception of the Importance of CSR Activity and Purchase Intention in Korea,” Asian Journal of Communication, 23 (1), 68-85.
Note: * denotes students at the time of submission.
- 2022-2023: Research Grant ($100,000), Prevent Cancer Foundation.
- 2022: Sponsored Research ($15,000), Grand Forks Public Health, Grand Forks, North Dakota.
- 2021: DaCCoTA Feasibility Pilot Grant ($55,600), National Institue of General Medical Sciences of the National Institutes of Health.
- 2020: Faculty Travel and Professional Development Award ($650), College of Arts & Sciences, University of North Dakota.
- 2019: Itterman Faculty Professional Development Award, College of Arts & Sciences, University of North Dakota.
- 2018: Early Career Award ($19,482), University of North Dakota.
- 2018: Undergraduate Research/Creative Activity Fund ($3,500), College of Arts and Sciences, University of North Dakota.
- 2018: Outstanding Student Organization Advisor Award for PRSSA, University of North Dakota.
- 2017: Third-Place Advertising Division Open Research Paper Award (tied), Advertising Division, Association for Education in Journalism and Mass Communication (AEJMC).
- 2017: Research Grant for Emerging Scholars, Co-PI, Korea Advertising Society
- 2015: Undergraduate Research/Creative Activity Fund ($2,000), College of Arts and Sciences, University of North Dakota.
M.P.H. Population Health Research & Analytics, University of North Dakota (2021)
Ph.D., Mass Communication, University of Minnesota (2015)
M.A., Mass Communication, University of Minnesota (2012)
B.A., Journalism and Mass Communication/Psychology, Korea University (2010)