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Social Data Analytics

Graduate Certificate

Learn the valuable skills to analyze, disseminate, and evaluate the effectiveness of social data and social media.

The mark of social data analytics is the ability to cut through the online noise in pursuit of actionable intelligence, coupled with consistent monitoring to track conversational fluctuations over time. Social Data Analytics combines the theoretical, scientific, statistical, visual, written, and oral strategies of Communication as applied to social data generated from social media or other smart technology that captures diverse and rich information about what people say, think, how they communicate, and with whom they interact.

Program type:
Certificate - Graduate
Format:
Online
Est. time to complete:
1 year
Credit hours:
9

Why earn a social data analytics certificate?

Application Deadlines
Fall:
Aug. 1
Spring:
Dec. 1
Summer:
May 1

If you are interested in developing skills to solve real-world problems in business, social and policy areas, you will gain hands-on experience working with diverse types of social data and providing innovative, data-driven solutions to real-world challenges in social, policy, and business arenas. Our 100% online social data analytics certificate can be completed at any hour of the day (or night). You never have to come to campus.

Nearly every large company now has a robust communication department. According to Forbes, ‘data communicator’ is one of the most in-demand jobs.

Online Social Data Analytics Certificate

  • Courses are asynchronous online, allowing great flexibility for working professionals. Take classes on your own schedule. GRE is not required for this program.

  • Designed for working professionals who are unable to complete a full-time, on-campus program.

  • Engage your enthusiasm for research and data analysis. You'll be positioned as a top applicant in the ever-changing media industry.

What can I do with a social data analytics certificate?

64K

Median annual starting salary for market research analyst

U.S. Bureau of Labor Statistics

19%

Projected job growth for research analysts through 2030

U.S. Bureau of Labor Statistics

 

Careers in Social Data Analytics include the following job titles:

  • Data Analyst
  • Market Research Analyst
  • Research Analyst
  • Social Media Data Analyst
  • Social Media Manager

Social Data Analytics Certificate Courses

COMM 517. Research Methodology for Communication Professionals. 3 Credits.

This course provides students with the opportunity to enrich their knowledge of communication and hone their analytic, research, and writing skills. Students will create content that are relevant to their desired professions or career paths and test its effectiveness by conducting appropriate research. F.

COMM 522. Data Mining & Analytics for Communication Professionals. 3 Credits.

This course introduces you to the emerging study of data mining as it applies to communication-related questions. The goal of the course is to introduce you to state-of-the-art techniques to extract useful information from large amounts of data and communicate findings and implications to diverse audiences in plain language. F.

COMM 523. Social Network Analysis & Visualization. 3 Credits.

This course is designed to introduce you to the theory, methods, and procedures of network analysis with emphasis on applications to communication and social behavior. The goal of the course is to provide a working knowledge of the concepts and methods used to describe and analyze social networks so that you can apply it to important questions in your profession. S.

Explore More Options

Looking to connect with the department or pursue similar certificates?

Department Contact
Soojung Kim
Department Chair and Graduate Program Director
P 701.777.2473
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