Social Data Analytics

Learn the valuable skills to analyze, disseminate, and evaluate the effectiveness of social data and social media.

The mark of social data analytics is the ability to cut through the online noise in pursuit of actionable intelligence, coupled with consistent monitoring to track conversational fluctuations over time. Social Data Analytics combines the theoretical, scientific, statistical, visual, written, and oral strategies of Communication as applied to social data generated from social media or other smart technology that captures diverse and rich information about what people say, think, how they communicate, and with whom they interact.