Social Media Strategy student taking picture in Downtown Grand Forks

Social Media Certificate

Learn valuable skills related to social media strategies.

The Social Media Strategies in Communication certificate provides communication fundamentals, including content creation, strategic communication and communication technologies.

Program type:
Certificates/Programs - Undergraduate
Format:
On Campus or Online
Est. time to complete:
1-2 semesters
Credit hours:
12

Why earn a social media certificate?

Application Deadlines
Fall:
Aug. 15
Spring:
Dec. 15
Summer:
May 1

 

If you're an international student, refer to the international application process for deadlines.

A decade ago, typical responses to “what do you want to be when you grow up?” could have been  “doctor,” “teacher” or “astronaut”. Today, it could be “social media influencer.” There is good reason for this change. According to Statista, the global influencer marketing market value was at 21.1 billion U.S. dollars as of 2023, having more than tripled since 2019.  Plus, the demand for strategic social media marketing skills is skyrocketing.

A certificate in Social Media Strategies in Communication demonstrates your ability to:

  • Anticipate trends in the social media industry
  • Utilize the latest social media platforms
  • Explore multiple perspectives

UND's Social Media Certificate Programs

Our Social Media Strategies in Communication certificate will teach you skills related to social media, such as content creation, strategic communication, online reporting and communication technologies. 

A social media certificate is an excellent pairing for students who will interact with social media in his/her profession. When completing this certificate, you'll be able to effectively use technologies in the social media industry, which will aid you in entering the field, advancing in the field or running your own business.

Social Media Certificate Courses

COMM 345. Social Media Strategy. 3 Credits.

This course focuses on scholarly and commercial aspects of social media strategy as a Communicative practice. In particular, course topics include a variety of social media driven outcomes including social activism, constituent engagement, outreach and advocacy, reputation management, analytics and optimization, and enhancing the quality and impact of message transmission in the social online environment. S.

COMM 374. Principles of Strategic Communication. 3 Credits.

This course introduces the fundamental theories, concepts, and applications of strategic communication to critically analyze its social influence and meet organizational goals. F,S.

COMM 326. Content Creation for Social Media. 3 Credits.

Focuses on writing, creating, and curating professional content for diverse social media platforms with the goal of engaging users, delivering messages and building relationships. Prerequisite: COMM 200 or consent of instructor. F,S.

COMM 406. Future of Communication Technology. 3 Credits.

Evaluates different perspectives on the future of communication technology, ranging from utopian through dystopian views of the impact of communication technologies on modern society. Examines the implications of new means of creating, storing, manipulating and disseminating/communicating information, and analysis of whether potential benefits may be realized. This course is also offered for graduate credit. S.

COMM 330. Social Media & Online Reporting. 3 Credits.

Teaches how to utilize existing and emerging social media platforms to report and deliver the many forms of news. Prerequisite: COMM 200 or consent of the instructor. S.

COMM 451. Risk and Crisis Communication. 3 Credits.

This course explores identifying risks to organizational goals and key stakeholders, and communicating effectively during crisis events to maintain organizational legitimacy. Risk and crisis key theories and concepts, applications and analysis are addressed. Prerequisite: COMM 200 or consent of instructor. F.

 

Online Social Media Certificate

#1

best online college in North Dakota

Forbes

160+

online programs

Flexible Online Social Media Certificate Courses

With asynchronous classes, you do not attend class at a set time. If you need to balance work, family and other commitments, this flexible format allows you to learn anywhere at any time.

Depending on your instructor, you’ll learn online through:

  • Lesson modules
  • Streaming video content
  • Virtual libraries
  • Posted lectures
  • Online simulations

There will be times when you interact with your instructor and classmates through online discussion boards, polls and chat rooms.

Your learning revolves around materials that can be accessed on your own time within a set time frame. However, this is not a self-paced course. You’ll have structure and deadlines.

Top-Tier Online Student Services

Over a third of UND's student population is exclusively online; plus, more take a combination of online and on-campus classes. You can feel reassured knowing you won't be alone in your online learning journey, and you'll have resources and services tailored to your needs.

No matter how you customize your online experience, you’ll get the same top-quality education as any other on campus student.

  • Same degree: All online programs are fully accredited by the Higher Learning Commission (HLC). Your transcript and diploma are exactly the same as our on-campus students.
  • Same classes: You’ll take courses from UND professors, start and end the semesters at the same time and take the same classes as a student on campus.
  • Real interaction: You can ask questions, get feedback and regularly connect with your professors, peers and professionals in the field.
  • Your own academic advisor: As an invaluable go-to, they’re focused on you, your personal success and your future career.
  • Free online tutoring: We're here to help you one-on-one at no cost. Plus, get access to a variety of self-help online study resources.
  • Unlimited academic coaching: Need support to achieve your academic goals or feeling stumped by a tough course? We'll help with everything from stress and time management to improving your memory to achieve higher test scores.
  • Full online access: Dig into virtual research at UND's libraries. Improve your writing skills with online help from the UND Writing Center. Get online access to career services, veteran and military services, financial services and more.
  • 24/7 technical support: UND provides free computer, email and other technical support for all online students.
  • Networking opportunities: Our significant online student population means you’ll have a large pool of peers to connect with. UND has numerous online events and activities to keep you connected.

Best Online College

Our high alumni salaries and job placement rates, with affordable online tuition rates make UND a best-value university for online education. UND's breadth of online programs rivals all other nonprofit universities in the Upper Midwest making UND one of the best online schools in the region.

UND ranks among the best online colleges in the nation for:

  • Affordability
  • Student satisfaction (retention rate)
  • Academic quality (4-year graduate rate)
  • Student outcomes (20-year return on investment per Payscale.com)
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