Learn valuable skills related to social media strategies.
The Social Media Strategies in Communication Certificate provides communication fundamentals,
including content creation, strategic communication and communication technologies.
Program type:
Certificates/Programs - Undergraduate
Format:
On Campus or Online
Est. time to complete:
1-2 semesters
Credit hours:
12
Why earn a certificate in social media?
Application Deadline
Fall:
Aug. 1
Our Social Media Strategies in Communication certificate will teach you skills related
to social media, such as content creation, strategic communication, online reporting
and communication technologies.
A certificate in Social Media Strategies in Communication demonstrates your ability
to:
Anticipate trends in the social media industry
Utilize the latest social media platforms
Explore multiple perspectives
A social media certificate is an excellent pairing for students who will interact
with social media in his/her profession. When completing this certificate, you'll be able to effectively use technologies in
the social media industry, which will aid you in entering the field, advancing in
the field or running your own business.
Social Media Certificate Courses
COMM 345. Social Media Strategy. 3 Credits.
This course focuses on scholarly and commercial aspects of social media strategy as a Communicative practice. In particular, course topics include a variety of social media driven outcomes including social activism, constituent engagement, outreach and advocacy, reputation management, analytics and optimization, and enhancing the quality and impact of message transmission in the social online environment. S.
COMM 374. Principles of Strategic Communication. 3 Credits.
This course introduces the fundamental theories, concepts, and applications of strategic communication to critically analyze its social influence and meet organizational goals. F.
COMM 326. Content Creation for Social Media. 3 Credits.
Focuses on writing, creating, and curating professional content for diverse social media platforms with the goal of engaging users, delivering messages and building relationships. Prerequisites: COMM 200 or consent of instructor. F,S.
COMM 406. Future of Communication Technology. 3 Credits.
Evaluates different perspectives on the future of communication technology, ranging from utopian through dystopian views of the impact of communication technologies on modern society. Examines the implications of new means of creating, storing, manipulating and disseminating/communicating information, and analysis of whether potential benefits may be realized. This course is also offered for graduate credit. F,S.
COMM 330. Social Media & Online Reporting. 3 Credits.
Teaches how to utilize existing and emerging social media platforms to report and deliver the many forms of news. Prerequisite: COMM 200 or consent of the instructor. F, even years.
COMM 451. Risk and Crisis Communication. 3 Credits.
This course explores identifying risks to organizational goals and key stakeholders, and communicating effectively during crisis events to maintain organizational legitimacy. Risk and crisis key theories and concepts, applications and analysis are addressed. Prerequisite: COMM 200 or consent of instructor. S.
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