Strategic Communication, Advertising & Public Relations
Learn valuable skills related to strategic communication in advertising and public
The Strategic Communication, Advertising & Public Relations Certificate provides communication
fundamentals in an ever-changing digital and social media industry to effectively
reach target audience.
Certificates/Programs - Undergraduate
On Campus or Online
Est. time to complete:
Why earn a certificate in advertising and public relations?
A certificate in Strategic Communication, Advertising & Public Relations demonstrates
your ability to:
Explore multiple perspectives
Effectively launch advertising and public relations campaigns
Strategize news and messaging
A Strategic Communication, Advertising & Public Relations certificate is an excellent
pairing for students seeking Communication and Marketing degrees. It also adds a competitive edge to careers in business, marketing and more.
When completing this certificate, you'll be able to effectively use communication
strategies to enter the fields of advertising and public relations, advance in those
fields or start your own business.
Strategic Communication, Advertising & Public Relations at UND
Can be paired with any major.
Teaches skills to reach diverse audience on digital and social media.
Teaches you how to effectively use digital communication technologies.
Advertising & Public Relations Certificate Courses
COMM 374. Principles of Strategic Communication. 3 Credits.
This course introduces the fundamental theories, concepts, and applications of strategic communication to critically analyze its social influence and meet organizational goals. F,S.
COMM 430. AD/PR Campaigns. 3 Credits.
Provides students an opportunity to apply their knowledge and skills in strategic communication to a real-client situation. The essentials of developing and executing a campaign are covered, including market and audience research, positioning, traditional and social media strategies, budgeting, public relations programs, creative strategies, actual execution, and evaluation of the campaign. S.
COMM 352. Writing for Advertising & Public Relations. 3 Credits.
Intensive practice in preparing, planning and writing the materials used in public relations, with a special emphasis on engaging the media as well as internal and external target audiences. Prerequisite: COMM 200 or consent of instructor. F,S.
This course focuses on the state-of-the-art strategic concept of integrated marketing communication (IMC). IMC incorporates advertising, sales promotions, publicity, public relations, personal selling, Internet, and any other means by which marketing information is communicated to people. The course will involve a synthesis of the theoretical, practical, and social considerations of IMC. Prerequisite: MRKT 305; Junior or Senior Standing. S.
COMM 313. Persuasion. 3 Credits.
An examination of principles and practices of persuasion and its influence across communication contexts. Emphasis will be placed on ethical standards and implications of persuasion and influence. F,S.
COMM 345. Social Media Strategy. 3 Credits.
This course focuses on scholarly and commercial aspects of social media strategy as a Communicative practice. In particular, course topics include a variety of social media driven outcomes including social activism, constituent engagement, outreach and advocacy, reputation management, analytics and optimization, and enhancing the quality and impact of message transmission in the social online environment. S.
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