Strategic Communication, Advertising & Public Relations Certificate
Learn valuable skills related to strategic communication in advertising and public
relations.
The Strategic Communication, Advertising & Public Relations Certificate equips you
with essential communication skills to navigate the evolving digital and social media
landscape and strategically engage target audiences.
Program type:
Certificates/Programs - Undergraduate
Format:
On Campus or Online
Est. time to complete:
1-2 semesters
Credit hours:
12
Why earn a certificate in advertising and public relations?
Application Deadlines
Fall:
Aug. 15
Spring:
Dec. 15
Summer:
May 1
A certificate in Strategic Communication, Advertising & Public Relations demonstrates
your ability to:
Understand and incorporate diverse perspectives to craft impactful messages
Develop and launch effective advertising and public relations strategies
Strategically craft messages and content to achieve strategic objectives
A Strategic Communication, Advertising & Public Relations certificate is an excellent
pairing for students seeking Communication and Marketing degrees. It also adds a competitive edge to careers in business, marketing and more.
When completing this certificate, you'll be able to effectively use communication
strategies to enter the fields of advertising and public relations, advance in those
fields or start your own business.
Strategic Communication, Advertising & Public Relations at UND
Complement your degree with highly marketable communication skills that apply across
industries.
Learn how to craft impactful messages for digital and social media platforms to reach
diverse audience.
Gain hands-on experience using cutting-edge digital communication technologies to
engage, inform, and influence.
Advertising & Public Relations Certificate Courses
COMM 374. Principles of Strategic Communication. 3 Credits.
This course introduces the fundamental theories, concepts, and applications of strategic communication to critically analyze its social influence and meet organizational goals. F,S.
COMM 430. AD/PR Campaigns. 3 Credits.
Provides students an opportunity to apply their knowledge and skills in strategic communication to a real-client situation. The essentials of developing and executing a campaign are covered, including market and audience research, positioning, traditional and social media strategies, budgeting, public relations programs, creative strategies, actual execution, and evaluation of the campaign. S.
COMM 352. Writing for Advertising & Public Relations. 3 Credits.
Intensive practice in preparing, planning and writing the materials used in public relations, with a special emphasis on engaging the media as well as internal and external target audiences. Prerequisite: COMM 200 or consent of instructor. F,S.
COMM 322. Artificial Intelligence in Emerging Communication Practices. 3 Credits.
This course introduces the foundational concepts and applications of Artificial Intelligence (AI) within the field of communication. Emphasizing generative AI, the course explores how emerging tools are transforming media, journalism, advertising, public relations, and everyday communication practices. Students will engage with case studies, discussions, and hands-on projects to examine AI's role in shaping communication technologies and apply generative AI tools to real-world and emerging communication contexts. F.
COMM 313. Persuasion. 3 Credits.
An examination of principles and practices of persuasion and its influence across communication contexts. Emphasis will be placed on ethical standards and implications of persuasion and influence. F,S.
COMM 345. Social Media Strategy. 3 Credits.
This course focuses on scholarly and commercial aspects of social media strategy as a Communicative practice. In particular, course topics include a variety of social media driven outcomes including social activism, constituent engagement, outreach and advocacy, reputation management, analytics and optimization, and enhancing the quality and impact of message transmission in the social online environment. S.
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