marketing degree students in class

Marketing Degree

Bachelor in Business Administration (B.B.A.)

Be in demand. 100% of our marketing grads are employed or furthering their education.

Earn your marketing degree from the largest and most reputable business school in North Dakota. You'll graduate knowing strategic market planning and how to influence your target audience.

Program type:
Major
Format:
On Campus or Online
Est. time to complete:
4 years
Credit hours:
120

Why earn a business marketing degree?

Application Deadlines
Fall:
Aug. 15
Spring:
Dec. 15
Summer:
May 1

 

If you're an international student, refer to the international application process for deadlines.

AACSB Logo

Our on-campus or online marketing degree delivers an extensive understanding of:

  • Advertising
  • Brand and product management
  • Business administration
  • Consumer behavior
  • Digital marketing
  • Integrated marketing communications
  • International marketing
  • Marketing research and strategy
  • Sales

You'll learn to do a social media takeover of a company, and perform brand and market feasibility audits. You'll develop the skills to help clients understand consumer behavior, interpret analytics and boost sales.

Personalized Marketing Degree

As soon as you are admitted to UND, you will work one-on-one with a full-time business academic advisors. Your advisor will help you create the best pathway to degree completion, taking into account your interests and career goals.

Business Marketing Degree

  • Our paid internship and co-op program will connect you with some of the world's most recognizable companies. Ready to work at Microsoft, Amazon or John Deere?

  • Be mentored by a uniquely assigned marketing professional throughout your junior and senior years through our mentorship program.

  • Compete in the National Student Advertising Competition or DECA community service projects.

  • Our marketing major is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. Accreditation by AACSB International puts the Nistler CoBPA in the top 5% of business schools in the world.

  • Gain international business experience in our student exchange programs. We have Study Abroad opportunities in China, Europe and Australia.

  • Receive personalized career support through the Pancratz Career Development Center. The Center is dedicated exclusively to career development for online and on-campus business and public administration students.

What can you do with a marketing degree?

133K

National average salary for advertising, promotions and marketing managers

U.S. Bureau of Labor Statistics

24K

Expected number of sales manager jobs added through 2031

U.S. Bureau of Labor Statistics

Companies recognize the power of marketing. It's why nearly half of each retail dollar spent on goods and services is used to cover marketing costs. It's also why our grads are in demand. A marketing degree prepares you for careers such as:

  • Account executive
  • Brand or product manager
  • Market researcher
  • Marketing director
  • Sales manager
  • Social media manager

5 Reasons to Major in Marketing

Marketing Degree Jobs

Our graduates with a B.B.A. with major in Marketing have gone on to a variety of successful marketing careers with:

  • Amazon
  • Cargill
  • Microsoft Corporation
  • Target Corporation
  • Thomson Reuters Corporation
  • Wells Fargo & Company

Marketing Degree Courses

MRKT 310. Consumer Behavior. 3 Credits.

Theoretical and applied analysis of consumption-related activities of individuals. Investigations of the reasons behind and the forces influencing the selection, purchase, use, and disposal of goods and services. Prerequisite: MRKT 305, Sophomore standing or higher, and declared COBPA majors only. F,S.

MRKT 340. Integrated Marketing Communications. 3 Credits.

This course focuses on the state-of-the-art strategic concept of integrated marketing communication (IMC). IMC incorporates advertising, sales promotions, publicity, public relations, personal selling, Internet, and any other means by which marketing information is communicated to people. The course will involve a synthesis of the theoretical, practical, and social considerations of IMC. Prerequisite: MRKT 305; Junior or Senior Standing. S.

MRKT 405. Brand and Product Management. 3 Credits.

The study of the theory and practice of managing brands and products as vital corporate assets and the focus of the marketing planning process. Prerequisite: MRKT 310 and MRKT 330; Junior or Senior Standing; declared CoBPA majors only. S.

MRKT 330. Marketing Research. 3 Credits.

The research process from a marketing perspective. Addresses problem formulation, research design, methodology, and appropriate statistical methods. Application of procedures appropriate for the analysis and interpretation of marketing data. Prerequisite: MRKT 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. F,S.

MRKT 397. Cooperative Education in Marketing. 1-2 Credits.

Compensated, on-the-job experience in various areas of marketing. Repeatable only to maximum of 8 credits. Prerequisite: MRKT 305 and consent of instructor. Repeatable to 8.00 credits. S/U grading. F,S,SS.

MRKT 347. Social Media. 3 Credits.

This course is an in-depth look at social networks, social media platforms and online advertising to offer students an advantage in many positions involving marketing, consulting and brand management both on the buyer and seller side of social media. Prerequisite: MRKT 305; Junior or Senior Standing. F,S.

UND grad Pierson Painter

Marketing Degree Success

A student's own business earned him an opportunity to ring the closing bell for the Stock Exchange.

Read Pierson's Story

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Leader in Business

UND grad Lauren Cain found her involvement in campus organizations and ability to sell her ideas led to success with Marvin Windows and Doors.

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