BBA in Marketing

Earning a business marketing degree allows you to dive into a diverse career path. When you earn your marketing major, you will have gained a strong foundational knowledge of the business world. Specifically, when you major in marketing at the University of North Dakota, you will gain an extensive understanding of digital marketing, advertising, business administration, and more.

What can you do with a marketing degree? Within almost any industry, the major areas of employment are market research, advertising, public relations, sales and customer service, and brand management; the career potential is unlimited. A marketing degree prepares you for a variety of in-demand marketing careers such as:

• Account Executive
• Brand or Product Manager
• Heavy Equipment Marketing and Sales
• marketing Analyst
• Market Researcher
• Marketing Director
• Marketing Manager
• Marketing Strategist
• Online Specialist
• Product Marketing Manager
• Professional B2B Marketing and Sales
• Sales Director
• Sales Manager
• Social Media Manager
•  Sports Marketing

With a marketing degree, you never have to feel predestined to one particular career path. Ask yourself which marketing category fits your personality the best. If you possess quantitative and qualitative abilities, a career path of market research could be for you. Or are you the creative and innovative type? Then you might enjoy being in brand management. No matter what career track you decide to follow, there will always be numerous options available to you.

Marketing will always remain relevant – and with that comes high job stability. On top of limitless career opportunities, a marketing degree will bring you an invaluable skillset in today’s job market. A few examples of these skills include:

• Communication
• Creativity
• Problem-solving
• Adaptability
• Data analysis

These skills learned will open the doors to your first marketing career out of college. A marketing degree will provide you with core competencies that will not go obsolete and provide you with a solid foundation for your marketing career.

According to LinkedIn’s Marketing Jobs Report, digital marketing is one of the most in-demand skills worldwide. Furthermore, the most in-demand occupations are focused on digital specializations, management, and social media. The top three for North America are:

• Social Media Specialist
• Marketing Strategist
• Marketing Manager

Our graduates with a B.B.A. with major in Marketing have gone on to a variety of successful marketing careers with:

• Amazon
• Cargill
• Microsoft Corporation
• Target Corporation
• Thomson Reuters Corporation
• Wells Fargo & Company

There is never a better time than now to use the phrase, “The sky’s the limit” considering the earning potential from a business marketing degree. From an entry-level marketer to the most experienced in the field, the earning opportunities are endless. According to the U.S. Bureau of Labor Statistics, the average salary for those employed in advertising, promotions and marketing manager roles is $133,380 per year as of 2021.

Furthermore, a Marketing Manager role ranks #15 in U.S. News & World Report’s ‘Best Paying Jobs'.

A marketing degree puts you on a path for career excellence – it’s up to you and work ethic to pursue the advancement of your earning potential.

It’s safe to say that you won’t ever have a dull day in the marketing profession. Today, marketing is an ever-changing landscape; consumer behavior and technology are continuously transforming. There’s always something new and exciting to learn. As a future marketer, you can expect to stay on top of marketing trends, learn new skills and grow on a day-to-day basis.

Marketing is the brains behind almost any successful business – and creativity is the core of everything. To be effective in traditional marketing, there are specific techniques and best practices for ideating and implementing strategies. Online marketing needs a more unique approach, and that’s where the ultimate creativity comes in to play.

There’s an art and science to figuring out what consumer’s want, and the fast-paced marketing world prevents creativity to rest. Marketing demands you to pick at your imagination and to think strategically. So, if you are someone who thrives on thinking outside the box, a marketing degree is for you.