Marketing (B.B.A.)

Engage in an in-depth professional and transformational marketing experience, addressing real-world challenges for client businesses that expect real-world results.

The best marketing ideas don't stand a chance if they're not hitting the mark. With a Marketing degree from UND, you'll not only learn about strategic market planning but also how to communicate with and influence your target audience. Our curriculum delivers an extensive understanding of brand and product management, marketing research, international marketing, advertising, social media and consumer behavior.

Why Study Marketing at UND?

UND's Marketing program gives you meaningful, hands-on experience while you're still in college. Our innovative curriculum, executive-in-residence and student engagement program and paid internship and co-op programs with some of the world's most recognizable companies, such as Microsoft, Amazon and John Deere, give you opportunities that will help you build your career.

You'll learn to do a social media takeover of a company, perform brand and market feasibility audits, and develop the skills you'll need to help clients understand consumer behavior, implement marketing research and interpret analytics, and boost sales. UND has recognized the Marketing department's exceptional contributions to the field over the past 5 years by awarding it the 2018 Departmental Research Award.

Our Online Summer Acceleration Program, launching in 2018, gives full-time students the opportunity to complete their degree more quickly - and allows working professionals, members of the military, part-time students and others the flexibility to pursue a degree.

As soon as you are admitted to UND, you will work personally with one of our full-time CoBPA Professional Academic Advisors. Your Marketing advisor will help you create the best pathway to a UND Marketing degree for you, taking into account your interests and academic goals.

Accreditation

This program is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. Accreditation by AACSB International puts the UND CoBPA in the top 5% of business schools in the world.