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Marketing (B.B.A.)

Engage in an in-depth professional and transformational marketing experience, addressing real-world challenges for client businesses that expect real-world results.

The best marketing ideas don't stand a chance if they're not hitting the mark. With a Marketing degree from UND, you'll not only learn about strategic market planning but also how to communicate with and influence your target audience. Our curriculum delivers an extensive understanding of brand and product management, marketing research, international marketing, advertising, social media and consumer behavior.

Program Snapshot
Program type:
Major
Format:
On-campus
Est. time to complete:
4 years
Credit hours:
120

Why Study Marketing at UND?

UND's Marketing program gives you meaningful, hands-on experience while you're still in college. Our innovative curriculum, executive-in-residence and student engagement program and paid internship and co-op programs with some of the world's most recognizable companies, such as Microsoft, Amazon and John Deere, give you opportunities that will help you build your career.

You'll learn to do a social media takeover of a company, perform brand and market feasibility audits, and develop the skills you'll need to help clients understand consumer behavior, implement marketing research and interpret analytics, and boost sales. UND has recognized the Marketing department's exceptional contributions to the field over the past 5 years by awarding it the 2018 Departmental Research Award.

Our Online Summer Acceleration Program, launching in 2018, gives full-time students the opportunity to complete their degree more quickly - and allows working professionals, members of the military, part-time students and others the flexibility to pursue a degree.

As soon as you are admitted to UND, you will work personally with one of our full-time CoBPA Professional Academic Advisors. Your Marketing advisor will help you create the best pathway to a UND Marketing degree for you, taking into account your interests and academic goals.

Accreditation

This program is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. Accreditation by AACSB International puts the UND CoBPA in the top 5% of business schools in the world.

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Leader In Action: Cami Bennett, '14, '16

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Cami Bennett exemplifies how far hard work at UND can take you.

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Priority Application Deadlines

FALL: Feb. 1* (freshmen) | April 15* (transfer students)

SPRING: Dec. 1

SUMMER: April 1

*academic scholarship priority deadline

Program Highlights


  • Work in a dedicated marketing capacity as an intern at thriving companies in industries such as health care, sports, manufacturing, consulting, eldercare, career services, advertising, service, technology and many others.


  • $57,000: Amount of scholarships earned by Marketing students.


  • Go behind-the scenes on corporate tours as a member of the Student Marketing Club.


  • Engage with industry leaders through our Executive-in-Residence Program in the classroom, through lunch-n-learn opportunities, and in one-on-one career consultations. 


  • Gain international experience in UND business student exchange programs.


  • Be mentored by a uniquely assigned marketing professional throughout your junior and senior years through our relationship with the CoBPA Pancratz Career Development Center Mentorship Program.


  • Get involved in DECA and Student Marketing Club as early as your freshman year.

Outcomes

 
100%
Percentage of UND Marketing grads who are employed or pursuing further education*
51K
Average (national) salary of recent UND Marketing grads*

 

*Data provided by UND Office of Institutional Research.

Companies recognize the power of marketing — it's why nearly half of each retail dollar spent on goods and services is used to cover marketing costs. It's also why UND Marketing grads are in such demand. A Marketing degree prepares you for careers such as:

  • Social media manager
  • Brand or product manager
  • Market researcher
  • Marketing manager
  • Professional Sales Representative
  • Marketing Representative
  • Marketing Associate
  • Marketing Coordinator

Courses You Could Take

 

MRKT 310. Consumer Behavior. 3 Credits.

Theoretical and applied analysis of consumption-related activities of individuals. Investigations of the reasons behind and the forces influencing the selection, purchase, use, and disposal of goods and services. Prerequisites: MRKT 305, Sophomore standing or higher, and declared COBPA majors only. F,S.

MRKT 340. Integrated Marketing Communications. 3 Credits.

This course focuses on the state-of-the-art strategic concept of integrated marketing communication (IMC). IMC incorporates advertising, sales promotions, publicity, public relations, personal selling, Internet, and any other means by which marketing information is communicated to people. The course will involve a synthesis of the theoretical, practical, and social considerations of IMC. Prerequisite: MRKT 305; Junior or Senior Standing; declared CoBPA majors only. F,S.

MRKT 405. Brand and Product Management. 3 Credits.

The study of the theory and practice of managing brands and products as vital corporate assets and the focus of the marketing planning process. Prerequisites: MRKT 310 and MRKT 330; Junior or Senior Standing; declared CoBPA majors only. S.

MRKT 330. Marketing Research. 3 Credits.

The research process from a marketing perspective. Addresses problem formulation, research design, methodology, and appropriate statistical methods. Application of procedures appropriate for the analysis and interpretation of marketing data. Prerequisites: MRKT 305 and ECON 210; Sophomore, Junior or Senior Standing; declared CoBPA majors only. F,S.

MRKT 397. Cooperative Education in Marketing. 1-2 Credits.

Compensated, on-the-job experience in various areas of marketing. Repeatable only to maximum of 8 credits. Prerequisites: MRKT 305 and consent of instructor. Repeatable to 8 credits. S/U grading. F,S,SS.

Explore More Options

Looking to add a double major, pursue graduate work or connect with the department?

  • Department of Marketing
  • Find Similar Majors
  • Pursue a Graduate Degree

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