What Can You Do With a Master's in Communication?

Communication is the lifeblood of society, permeating every aspect of our personal and professional lives.

As an academic field, communication is incredibly broad, encompassing everything from interpersonal interactions and organizational dynamics to mass media and digital technologies. Its relevance spans numerous sectors, including business, healthcare, politics, and entertainment.

A degree in communication, particularly at the master's level, offers a deep dive into the complexities and nuances of effective communication, equipping graduates with the advanced skills needed to excel in various roles. So, what can you do with a master's in communication? Read on as we explore what this degree entails and the many career opportunities it can unlock.

What is a Master's in Communication?

A master's degree in communication is an advanced academic program designed to provide students with in-depth knowledge and expertise in various aspects of communication. This degree entails a high level of understanding of both theoretical and practical communication elements, including interpersonal, persuasive, strategic, organizational, intercultural, and media communication. 

Typically, a master's program in communication takes about 1 to 2 years to complete and requires around 30 credit hours of coursework. The curriculum often includes core courses in communication theory and research, as well as elective courses that allow students to specialize in areas such as corporate communication, health communication, political communication, or digital media. 

13 Careers You Can Pursue With a Master's in Communication

There are many master's in communication jobs one can pursue after obtaining such a degree. Below, we will explore 13 careers highlighting opportunities available to those with advanced communication skills.

While a master's in communication is not a strict requirement for many of these roles, it is a degree that can significantly enhance your qualifications and career prospects. So, it is possible to pursue these jobs, though some may require additional training or specialization to prepare for the specific demands of the role. 

1. Advertising

Advertising involves creating and managing campaigns to promote products, services, or brands. Some roles in this field include account executive, copywriter, creative director, and media planner.

A master's in communication equips you with skills in crafting persuasive messages, understanding audience behavior, and developing strategic communication plans, all necessary for such a career path. Additional skills in digital marketing, graphic design, or data analytics can be beneficial to stay competitive in this field. Hands-on experience through internships or agency work is also highly valued.

2. Brand Management

Brand management focuses on maintaining and improving a brand's image, ensuring consistency in messaging, and driving brand growth. Typical roles include brand manager, product manager, marketing manager, and brand strategist.

Communication degrees teach strategic planning, consumer behavior analysis, and persuasive communication, all crucial for brand management. In addition to the degree, specialized marketing certifications can provide deeper insights into market analysis and business strategy, giving you a competitive edge in this field.

3. Broadcasting

Broadcasting encompasses producing and delivering content via television, radio, or online platforms. Roles such as producer, director, anchor/host, broadcast journalist, and technical director are common in this field.

Communication programs offer training in media production, storytelling, and on-camera skills, preparing you for the demands of this industry. However, technical skills in video and audio production, familiarity with broadcasting equipment, and sometimes a background in journalism or media studies can be necessary to excel.

4. Fundraising

Fundraising focuses on raising funds for nonprofit organizations, political campaigns, or other initiatives. Some of the key roles include development director, fundraising manager, grant writer, and campaign coordinator.

A communication degree provides essential skills in crafting compelling appeals, managing donor relationships, and developing strategic communication plans. Additional training in grant writing, nonprofit management, or fundraising strategies can further enhance your effectiveness and career advancement in this sector.

5. Healthcare Communication

Healthcare communication involves managing internal and external communication for healthcare organizations. Roles such as health communication specialist, public information officer, patient educator, and healthcare PR manager are typical.

Communication programs emphasize clear, empathetic communication and effective public health messaging. Knowledge of healthcare systems and medical terminology may be necessary, which can be acquired through additional coursework, certifications, or on-the-job experience in healthcare settings.

6. Journalism

Journalism involves reporting, writing, and editing news stories for various media outlets. Some common roles in this career path include reporter, editor, investigative journalist, and news analyst.

Communication programs focus on developing strong writing, research, and ethical journalism practices. Specialized training in multimedia journalism, internships with news organizations, and a deep understanding of current events and media law can significantly enhance your prospects in this competitive field.

7. Political Communication

Political communication involves managing communication strategies for politicians, campaigns, or government agencies. Roles such as campaign manager, press secretary, communication director, policy advisor, and legislative assistant are among the most common.

A communication degree provides crucial skills in public speaking, media relations, and strategic messaging. Coursework in political science, campaign experience, and an understanding of legislative processes can further prepare you for a successful career in this field.

8. Public Relations 

Public relations professionals handle the public image of organizations, manage media relations, and address crisis communication. Some other roles relevant to PR management are media relations specialist, corporate communication manager, and crisis communication specialist. 

Communication degrees often cover media strategy, crisis management, and relationship building. PR certifications, such as the Accreditation in Public Relations (APR), and experience in managing PR campaigns can be advantageous for career growth in this field.

9. Sales

Sales professionals manage client relationships and drive sales for a company. This role necessitates a deep understanding of a client company's objectives and products, as well as the ability to provide effective advice on creating successful promotional activities and strategies. 

A communication degree emphasizes persuasive communication, relationship management, and negotiation skills, all critical for sales roles. Practical sales experience, training programs, and familiarity with customer relationship management (CRM) software can further enhance your success and career development in sales.

10. Social Media

Social media professionals manage and create content for social media platforms to engage audiences and build brand presence. Roles such as social media manager, content strategist, community manager, and digital marketing specialist are some of the common in this line of work.

Communication programs cover digital media strategy, content creation, and audience engagement techniques. Skills in social media analytics, platform-specific training, and staying updated with the latest digital trends are crucial for success in this fast-evolving field.

11. Speech Writer

Speech writers are professionals who craft speeches for other people. They are typically employed by senior-level elected officials and executives in the government or private sectors. However, they can also be employed to write for other, more common, social occasions. 

Communication degrees provide training in persuasive writing, rhetorical strategies, and message crafting. Experience in writing, public speaking, and a deep understanding of the speaker's voice and audience are essential. Networking and internships can also play a significant role in gaining opportunities in this specialized field.

12. Video Production

Video production involves creating video content for various media, including commercials, online videos, and films. Some roles in video production include video producer, director, editor, cinematographer, and scriptwriter.

Communication programs offer skills in storytelling, production techniques, and media theory. Technical skills in video editing software and production equipment are essential, often gained through specialized courses, workshops, or hands-on experience. Building a strong portfolio and networking within the industry can also significantly boost career prospects in video production.

13. Digital Entrepreneur

A communication degree can also serve as a powerful catalyst for aspiring digital entrepreneurs, including influencers, YouTubers, and TikTokers. This academic background equips individuals with essential skills in media literacy, content creation, and audience engagement.

By mastering effective communication strategies, graduates can craft compelling narratives, build and maintain a loyal following, and strategically use various digital platforms to enhance their brand presence. Furthermore, a communication degree often covers topics such as digital marketing, public relations, and social media management, all of which are critical for navigating and succeeding in the fast-paced and ever-evolving digital landscape.  

Salary Expectations

Graduates with a communication degree can expect varied salary outcomes depending on their chosen field of work. With numerous career options available—from public relations and advertising to social media and political communications—the potential earnings can differ significantly.

For instance, those working directly in communication roles often see a median wage of around $57,000. However, when considering the broader range of industries where communication skills are valued, such as business, healthcare, and technology, the median salary can rise to approximately $63,000. The versatility and value of a communication degree allow graduates to explore diverse career paths with competitive salary expectations.

Which Career is Right for You?

Start by considering what aspects of communication excite you the most. If you enjoy crafting compelling messages and have a creative flair, a career in advertising or brand management might be ideal. If you're passionate about storytelling and media production, exploring broadcasting or video production opportunities could be the perfect fit. 

Next, think about the impact you want to have—those driven to make a difference may find fulfillment in healthcare communication or fundraising. If you have strong interpersonal skills and enjoy working with people, public relations could be rewarding career choices. 

Finally, evaluate your preferred work environment and job dynamics. If you thrive in fast-paced, dynamic settings, social media or sales management roles may suit you best. On the other hand, for those who enjoy influencing public opinion and policy, careers in politics or journalism offer exciting and impactful opportunities. By aligning your passions and strengths with your career choice, you can find a path that is both fulfilling and aligned with your professional aspirations.

Conclusion

The field of communication is incredibly widespread, offering a wealth of opportunities across various industries. A master's in communication helps develop the advanced knowledge and skills needed for many careers, making it a versatile and valuable degree. The University of North Dakota's Master's in Communication program offers three tracks—Professional (online), Ph.D. (non-thesis leading to a Ph.D.), and Accelerated 4+1 (B.A. and M.A. simultaneously)—to meet your career and educational goals. Remember, communication is the bridge that connects us all – master it, and you can conquer any career.

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