Marketing Degree Requirements
Complete these requirements for a Marketing degree.
Bachelor of Business Administration with Major in Marketing
Required 120 credit hours (36 of which must be numbered 300 or above) including:
I. Essential Studies Requirements (see University ES listing).
II. One of the following: MATH 103, or MATH 146, or MATH 165.
III. NIstler College of Business and Public Administration Requirements:
Course List | Code | Title | Credits |
| ACCT 200 | Elements of Accounting I | 3 |
| ACCT 201 | Elements of Accounting II | 3 |
| ECON 201 | Principles of Microeconomics | 3 |
| ECON 202 | Principles of Macroeconomics | 3 |
| ECON 210 | Introduction to Business and Economic Statistics | 3 |
| ISBA 217 | Fundamentals of Computer Information Systems | 3 |
| FIN 310 | Principles of Financial Management | 3 |
| MGMT 300 | Principles of Management | 3 |
| MGMT 301 | Operations Management | 3 |
| MRKT 305 | Marketing Foundations | 3 |
| MGMT 475 | Strategic Management | 3 |
| Total Credits | 33 |
IV. Major Requirements:
Course List | Code | Title | Credits |
| MRKT 310 | Consumer Behavior | 3 |
| MRKT 330 | Marketing Research | 3 |
| MRKT 450 | Marketing Management | 3 |
| * | 15 |
MRKT 311 | Professional Selling | |
MRKT 315 | Retail Management | |
MRKT 325 | International Marketing | |
MRKT 327 | Digital Marketing | |
MRKT 340 | Integrated Marketing Communications | |
MRKT 347 | Social Media | |
MRKT 386 | Field Experience in Marketing | |
MRKT 396 | Directed Studies in Marketing | |
MRKT 397 | Cooperative Education in Marketing | |
MRKT 405 | Brand and Product Management | |
MRKT 411 | Sales Management | |
MRKT 430 | Relationship Marketing | |
MRKT 431 | Customer Relationship Management (CRM) | |
MRKT 433 | Negotiations for Sales and Relationship Managements | |
MRKT 440 | Special Topics in Marketing: | |
MRKT 497 | Internship in Marketing | |
| Total Credits | 24 |
Nistler College of Business & Public Administration Graduation Requirements
- Earn a minimum GPA of 2.00 (including transfer credits)
- Earn a minimum UND GPA of 2.00
- Earn a minimum GPA of 2.50 for all courses that apply toward the major (including transfer credits)
- At least half of the business courses that apply toward the major must be from UND (does not apply for BA in Political Science, BS in Public Affairs, or BA in Economics)
Marketing Degree Requirements Disclaimer
The requirements on this page are pulled from UND’s academic catalog and may not reflect
future terms. Updates are published annually in April.
General Education Courses
Essential Studies (ES) is UND’s program in general education. Along with your required major courses, it
helps form the core of your UND undergraduate education. Your ES courses focus on
essential skills employers require including communication, critical thinking and
problem solving.