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  • Why Major in Marketing? 

Marketing Degree Requirements

Complete these requirements for a Marketing degree.

Bachelor of Business Administration with Major in Marketing

Required 120 credit hours (36 of which must be numbered 300 or above) including:

I. Essential Studies Requirements (see University ES listing).

II. One of the following: MATH 103, or MATH 146, or MATH 165.

III. NIstler College of Business and Public Administration Requirements:

Course List
Code Title Credits
ACCT 200Elements of Accounting I3
ACCT 201Elements of Accounting II3
ECON 201Principles of Microeconomics3
ECON 202Principles of Macroeconomics3
ECON 210Introduction to Business and Economic Statistics3
ISBA 217Fundamentals of Computer Information Systems3
FIN 310Principles of Financial Management3
MGMT 300Principles of Management3
MGMT 301Operations Management3
MRKT 305Marketing Foundations3
MGMT 475Strategic Management3
Total Credits33

IV. Major Requirements:

Course List
Code Title Credits
MRKT 310Consumer Behavior3
MRKT 330Marketing Research3
MRKT 450Marketing Management3
Select five of the following: *15
MRKT 311
Professional Selling
MRKT 315
Retail Management
MRKT 325
International Marketing
MRKT 327
Digital Marketing
MRKT 340
Integrated Marketing Communications
MRKT 347
Social Media
MRKT 386
Field Experience in Marketing
MRKT 396
Directed Studies in Marketing
MRKT 397
Cooperative Education in Marketing
MRKT 405
Brand and Product Management
MRKT 411
Sales Management
MRKT 430
Relationship Marketing
MRKT 431
Customer Relationship Management (CRM)
MRKT 433
Negotiations for Sales and Relationship Managements
MRKT 440
Special Topics in Marketing:
MRKT 497
Internship in Marketing
Total Credits24

Nistler College of Business & Public Administration Graduation Requirements

  1. Earn a minimum GPA of 2.00 (including transfer credits)
  2. Earn a minimum UND GPA of 2.00
  3. Earn a minimum GPA of 2.50 for all courses that apply toward the major (including transfer credits)
  4. At least half of the business courses that apply toward the major must be from UND (does not apply for BA in Political Science, BS in Public Affairs, or BA in Economics)
*

No more than a total of 6 credits from MRKT 386 Field Experience in Marketing; MRKT 396 Directed Studies in Marketing; MRKT 397 Cooperative Education in Marketing; and MRKT 497 Internship in Marketing may be used to satisfy this requirement.

Marketing Degree Requirements Disclaimer

The requirements on this page are pulled from UND’s academic catalog and may not reflect future terms. Updates are published annually in April.

General Education Courses

Essential Studies (ES) is UND’s program in general education. Along with your required major courses, it helps form the core of your UND undergraduate education. Your ES courses focus on essential skills employers require including communication, critical thinking and problem solving.

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