Five Reasons to Major in Marketing
The field of marketing is growing rapidly, and a marketing degree might be the right choice for you.
Should I major in marketing?
Marketing is an exciting and awarding career. Here are five reasons to go after a marketing degree.
1. Unlimited Marketing Career Opportunities
Earning a business marketing degree allows you to dive into a diverse career path. When you earn your marketing major, you will have gained a strong foundational knowledge of the business world. Specifically, when you major in marketing at the University of North Dakota, you will gain an extensive understanding of digital marketing, advertising, business administration, and more.
What can you do with a marketing degree? Within almost any industry, the major areas of employment are market research, advertising, public relations, sales and customer service, and brand management; the career potential is unlimited. A marketing degree prepares you for a variety of in-demand marketing careers such as:
- Social Media Marketing
- Marketing Strategist
- Marketing Manager
- Online Specialist
- Product Marketing Manager
With a marketing degree, you never have to feel predestined to one particular career path. Ask yourself which marketing category fits your personality the best. If you possess quantitative and qualitative abilities, a career path of market research could be for you. Or are you the creative and innovative type? Then you might enjoy being in brand management. No matter what career track you decide to follow, there will always be numerous options available to you.
2. You Will Always Be in Demand with a Marketing Degree
Marketing will always remain relevant – and with that comes high job stability. On top of limitless career opportunities, a marketing degree will bring you an invaluable skillset in today’s job market. A few examples of these skills include:
- Data analysis
These skills learned will open the doors to your first marketing career out of college. A marketing degree will provide you with core competencies that will not go obsolete and provide you with a solid foundation for your marketing career.
According to LinkedIn’s ‘The 2022 Marketing Jobs Report’, digital marketing is one of the most in-demand skills worldwide. Furthermore, the most in-demand occupations are focused on digital specializations, management, and social media. The top three for North America are:
- Social Media Specialist
- Marketing Strategist
- Marketing Manager
Advertising, promotions, and marketing manager careers are projected a suitable job outlook through 2030 – a 10% growth rate according to the U.S. Bureau of Labor Statistics
3. The Earning Potential is High with a Marketing Degree
There is never a better time than now to use the phrase, “The sky’s the limit” considering the earning potential from a business marketing degree. From an entry-level marketer to the most experienced in the field, the earning opportunities are endless. According to the U.S. Bureau of Labor Statistics, the average salary for those employed in advertising, promotions and marketing manager roles is $133,380 per year as of 2021.
Furthermore, a Marketing Manager role ranks #14 in U.S. News & World Report’s ‘Best Paying Jobs for 2022’ with a median salary of $142,170.
A marketing degree puts you on a path for career excellence – it’s up to you and work ethic to pursue the advancement of your earning potential.
4. Learn Something New Everyday in Marketing
It’s safe to say that you won’t ever have a dull day in the marketing profession. Today, marketing is an ever-changing landscape; consumer behavior and technology are continuously transforming. There’s always something new and exciting to learn. As a future marketer, you can expect to stay on top of marketing trends, learn new skills and grow on a day-to-day basis.
5. Marketing Opens a World of Creativity
Marketing is the brains behind almost any successful business – and creativity is the core of everything. To be effective in traditional marketing, there are specific techniques and best practices for ideating and implementing strategies. Online marketing needs a more unique approach, and that’s where the ultimate creativity comes in to play.
There’s an art and science to figuring out what consumer’s want, and the fast-paced marketing world prevents creativity to rest. Marketing demands you to pick at your imagination and to think strategically. So, if you are someone who thrives on thinking outside the box, a marketing degree is for you.