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Marketing Minor

Fuel your creativity with a Marketing minor at UND.

Stand out with a Marketing minor from North Dakota’s largest and most reputable business school. Gain the skills to master strategic market planning and influence any target audience.

Program type:
Minor
Format:
On Campus or Online
Est. time to complete:
1 -2 years
Credit hours:
16-18

Why pursue a Marketing minor?

Expand your career possibilities with a Marketing minor designed to teach you how to identify and meet customer needs—skills that are valuable in every industry. By understanding what people like or need, you can create and sell better products or services, no matter your job or field. You'll learn how to think from the customer’s perspective and develop strategies that truly align with their desires. This customer-focused approach is useful in business, technology, creative fields, and more.

This minor program emphasizes written, communication and team-building skills while focusing on modern marketing concepts and tools. Through high-impact, hands-on experiences like project-based learning, client-centered marketing projects and internships, you'll gain practical expertise. You’ll conduct secondary and primary research to inform strategic marketing decisions and develop customer-focused strategies that align with real-world business needs.

Whether you aim to work in tech, healthcare, finance or entertainment, a Marketing minor at UND equips you with versatile skills to innovate and succeed in any career path.

Why earn your marketing Minor at UND?

  • Complete classes sychronously online. You may never have to come to campus!

  • Accreditation by AACSB International puts the Nistler CoBPA in the top 5% of business schools in the world.

  • Receive personalized career support through the Pancratz Career Development Center. The center is dedicated exclusively to career development for online and on-campus Nistler College of Business & Public Administration students.

What majors pair well with a Marketing minor?

Combining a Marketing minor with specific majors can enrich your skill set and expand your career opportunities. Alternatively, you may consider pursuing a bachelor's degree in Marketing for a more in-depth focus. Our Marketing major is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. Accreditation by AACSB International puts the Nistler CoBPA in the top 5% of business schools in the world. Here are some bachelor's degrees that complement an Marketing minor:

  • Business Degree: Get ready for jobs in business accounting or financial management by boosting your marketing know-how.
  • Economics Degree: Blend economic principles with marketing expertise for a better understanding of financial systems and what feeds them.
  • Management Degree: Develop managerial skills alongside marketing knowledge.
  • Entrepreneurship Degree: Equip yourself for entrepreneurial ventures with a foundation in marketing.
  • Engineering Degrees: Learn to effectively communicate technical ideas to non-technical stakeholders, including customers, investors and executives to advance your career in engineering fields.
  • Medical Degrees:  Increase your understanding branding, patient outreach and digital marketing (SEO, social media, and online reviews) for successfull outcomes in medical related occupations.
  • Aerospace & Aviation Degrees: Understanding marketing can help you work in roles like airline marketing, revenue management or aviation consulting. Aerospace companies (Boeing, Lockheed Martin, SpaceX, Airbus) rely on strong marketing strategies to sell aircraft, satellites and defense systems.

Marketing Minor Courses

MRKT 201. Personal Marketing. 3 Credits.

The course applies the marketing concept to understanding personal brand, social identity, and planning of career tracks. Particular emphasis is placed on the application of the marketing and sales concepts in professional career initiation and the development and delivery of presentations. The course also incorporates mock interviews, digital literacy, networking, time management strategies, and portfolio development. F,S,SS.

MRKT 305. Marketing Foundations. 3 Credits.

An overview of the scope and nature of market exchange and the buyer's pivotal role. Prerequisite: Sophomore, Junior, or Senior Standing, a minimum total of 45 credit hours. F,S,SS.

MRKT 310. Consumer Behavior. 3 Credits.

Theoretical and applied analysis of consumption-related activities of individuals. Investigations of the reasons behind and the forces influencing the selection, purchase, use, and disposal of goods and services. Prerequisite: MRKT 305, Sophomore standing or higher, and declared COBPA majors only. F,S.

MRKT 330. Marketing Research. 3 Credits.

The research process from a marketing perspective. Addresses problem formulation, research design, methodology, and appropriate statistical methods. Application of procedures appropriate for the analysis and interpretation of marketing data. Prerequisite: MRKT 305; Sophomore, Junior or Senior Standing. F,S.

MRKT 450. Marketing Management. 3 Credits.

Senior level course addressing the firm's micro and macro environments from a strategic marketing decision making perspective. Students are exposed to critical consumer and marketspace issues faced by marketing managers to develop integrated strategic solutions. Prerequisite: MRKT 305, MRKT 310, and MRKT 330; Senior Standing. F,S.

MRKT 347. Social Media. 3 Credits.

This course is an in-depth look at business and business related social networks, social media platforms and online advertising. This course offers students an advantage in many positions involving marketing, consulting and brand management both on the buyer and seller side of social media. Prerequisite: MRKT 305; Junior or Senior Standing. F,S.

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