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Professional Sales Minor

The earning potential of sales professionals is endless.

Supplement your education with a minor in Professional Sales. You'll gain the experience needed to enhance the reputation and profitability of a business.

Program type:
Minor
Format:
On Campus or Online
Est. time to complete:
1-2 years
Credit hours:
16-18

Why add a minor in Professional Sales?

When you study Professional Sales at UND, you'll gain valuable insight into the minds of consumers. You'll gain the skills and expertise to help an organization grow and thrive.

Learn online or on-campus through:

  • Expert teaching - many with industry sales experience
  • Professional guest speakers
  • Role play
  • Negotiations
  • Certificate modules
  • Sales competitions

This minor in sales teaches a variety of approaches, such as consultative selling, which is helpful for those not only in direct sales roles, but also those in selling support roles. Because you'll study a wide range of sales techniques, this minor is a great launching pad for careers in business, marketing, sales management and other fields that demand an understanding of the consumer and consumer mindset.

What majors pair well with a Professional Sales minor?

Combining a Professional Sales minor with certain majors can enhance your understanding of sales strategies and broaden your career opportunities in sales and related fields. Here are some bachelor's degrees that complement a Professional Sales minor:

  • Marketing Degree: A Marketing major provides insights into consumer behavior, market research, and promotional strategies, which are foundational for successful sales techniques and client engagement.
  • Business Degree: A broad Business degree offers a comprehensive understanding of various business functions, including management, finance, and operations, providing valuable context for sales professionals operating within organizational structures.
  • Communication Degree: Communication skills are essential for effective sales interactions, including active listening, persuasion, and negotiation. A Communication major provides training in verbal and nonverbal communication techniques crucial for building rapport with clients and closing deals.
  • Psychology Degree: Understanding human behavior and motivations is key to successful sales strategies. A Psychology major offers insights into consumer psychology, decision-making processes, and interpersonal dynamics, which can inform sales approaches and relationship-building techniques.
  • Economics Degree: Knowledge of economic principles, market trends, and pricing strategies is valuable for sales professionals navigating competitive markets and maximizing revenue opportunities. An Economics major provides a strong analytical foundation for sales-related decision-making.
  • Entrepreneurship Degree: Entrepreneurship majors learn about innovation, opportunity recognition, and business development, which are valuable skills for sales professionals seeking to identify new markets, cultivate leads, and drive business growth.
  • Engineering Degree:
  • Aerospace Degree: 

Professional Sales Program at UND

  • A great fit for those in professional sales as well as those in sales support and specialist roles.

  • Oriented toward industries related to North Dakota, such as energy, UAS industry and healthcare.

  • Most sales programs report their job placement rate at over 92%.

  • Focuses on in demand skills such as relationship building, communication and strategic customer base development and management.

  • Our paid sales internships offer you the opportunity to work with some of the most well-known companies, including Black Gold, BBT, Northern Plains UAS Test Site, and more.

Professional Sales Minor Courses

MRKT 311. Professional Selling. 3 Credits.

The professional selling process including prospecting, qualifying, need-discovery and development, relationship-building, presentations, handling objections, closing, and post-sale service. Prerequisite: MRKT 201, MRKT 305, Sophomore standing or higher, and declared NCoBPA majors only. F,S.

MRKT 433. Negotiations for Sales and Relationship Managements. 3 Credits.

The primary focus of this course is placed on the theoretical, practical and experiential learning of the negotiations skills. Emphasis is placed on the specific negotiations skills required to successfully maneuver through the negotiated buyer-seller exchange environment. Prerequisite: MRKT 311 or consent of instructor; junior or senior standing. S.

MRKT 431. CRM (Customer Relationship Management) & Customer Journeys. 3 Credits.

This course discusses how CRM infrastructure and platforms implement the concept of consistent customer experience delivered at each stage of the customer journey. It accomplishes this by discussing the theory behind CRM and supplementing this with how popular business tools like Hubspot or Salesforce are used to achieve the desired outcomes. Together these techniques demonstrate how companies use CRM to align their people, processes, technology, and customer knowledge to acquire, retain, and grow their customer base. The course is taught using a combination of conceptual knowledge and hands-on learning. Prerequisite: MRKT 305, Junior or Senior Standing. F.

MRKT 411. Sales Management. 3 Credits.

This course introduces the practice of sales management. Students will learn to think critically and strategically about sales force recruiting, training, organization, motivation, compensation, and evaluation. Prerequisite: MRKT 305; Junior or Senior Standing. S.

MRKT 497. Internship in Marketing. 1-8 Credits.

Compensated, practical experience with selected participating firms in Marketing and/or Sales. Prerequisite: 9 hours of Marketing, GPA of 2.75, and consent of instructor. Repeatable to 8.00 credits. S/U grading. F,S,SS.

MRKT 201. Personal Marketing. 3 Credits.

The course applies the marketing concept to understanding personal brand, social identity, and planning of career tracks. Particular emphasis is placed on the application of the marketing and sales concepts in professional career initiation and the development and delivery of presentations. The course also incorporates mock interviews, digital literacy, networking, time management strategies, and portfolio development. F,S,SS.

MRKT 430. CX: Customer Experience Marketing. 3 Credits.

CX or Customer Experience Marketing focuses on the entire customer relationship with the company from pre- to post- purchases. Specifically, it examines the importance of providing a consistent experience throughout the entire relationship and across all channels and partner relationships the customer uses to connect and communicate with the firm. It takes a detailed look at how to increase customer loyalty via this constant approach and using this increased loyalty to improve the company's brand and attract more customers. The course is taught with a strategic focus involving a combination of conceptual knowledge and hands-on learning. Prerequisite: MRKT 305; Junior or Senior Standing. F.

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