Social Media Strategy

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Communication 345:Social Media Strategy
EST. time to complete:
3 to 9 Months
$289.42/Credit (No Fees)


This course focuses on scholarly and commercial aspects of social media strategy as a Communicative practice. In particular, course topics include a variety of social media driven outcomes including social activism, constituent engagement, outreach and advocacy, reputation management, analytics and optimization, and enhancing the quality and impact of message transmission in the social online environment. 


Social media is about interaction. Consequently, this course will give you a background on the true nature and power of social media, then let you generate your own content  as well as your own social media plan  in order to put what you learn into practice.

The course itself will involve three overarching practices: 

  • Reading
  • Reviewing
  • Creating

Each lesson will include components of these three practices. 

Reading - you will read the indicated chapters in the text(s), along with any supplemental online materials (which may include videos - note that closed captioning may not be accurate on all videos). In each lesson you will answer an essay question related to the materials you have read and reviewed.

Reviewing - you will choose one piece of social media content that is related to the subject of the lesson (and its materials - see above) to review. It can be from any social media source mentioned in the lesson’s study materials, or even a new social media source (they seem to pop up every day) that relates to the content in the lesson. You will review the post / blog that you select in light of the information provided in the reading portion of the week’s assignment. Did they accomplish their goals? How? Or did they fail? Tell me why. An example might be something like "Find a social media post written to make users curious enough to click for more information. Did it succeed? If so, why or why not?"

Creating - finally, you will be creating and posting your own content each week based on instructions I provide (the course will require to have a few basic social media accounts - details are provided). I will point you toward a topic that relates to the lesson’s overall theme (which will in itself be related to the text etc.). I will also provide you with a goal, but will leave the specifics up to you.

By the end of this course, my hope is that you will have a solid grasp of social media and the engines that work behind the scenes to drive this fascinating method of communication. Once you understand it, you will have the power to shape it yourself.

  • Lesson 1: The Rules Have Changed
  • Lesson 2: Putting It into Practice
  • Lesson 3: The Right Tools
  • Lesson 4: Crank Up the Word of Mouth
  • Lesson 5: The Future of Feedback
  • Lesson 6: Mid-Term Exam
  • Lesson 7: Nothing New Under the Sun
  • Lesson 8: Preach It
  • Lesson 9: Touchpoints
  • Lesson 10: Bringing It
  • Lesson 11: The Master Plan
  • Lesson 12: Social Media Plan

Social Media Strategy (Quesenberry)  ISBN-10: 1442251530

Jab, Jab, Jab, Right Hook: How to Tell your Story in a Noisy Social World (Vaynerchuk)  ISBN-10: 006227306X

You will be required to have the following social media profiles: Facebook, Twitter and Instagram. These are all free and you don’t need to use them for anything other than this course.

You have 3 to 9 months from your enrollment date to complete:

You may enroll at any time and have up to 9 months to complete your course, or you may be able to complete in as little as 3 months. The credits you earn will be recorded on your transcript in the semester you register. Keep in mind, UND can only verify your enrollment for the semester in which the course is registered and recorded on your transcript.