Principles of Strategic Communication Online Course
UND's Principles of Strategic Communication course introduces the fundamental theories, concepts, and applications of strategic communication.
- Online - Self-Paced Enroll Anytime
- EST. time to complete:
- 3 to 9 Months
- $342.16 per credit (no fees)
Why take the Principles of Strategic Communicaiton?
This course is an overview of principles and practices in strategic communication, including the role of strategic communication in society and the market place, consumer behavior, media, budgeting and planning, and the creation and production of strategic communication messages.
The purpose of the course is to introduce students to the institution, industry, and practice of strategic communication. The course has been designed to provide fundamental insights into methods, policies, problems and opportunities in strategic communication. For students majoring in strategic communication, this course offers the opportunity to acquire a strong, basic framework from which to excel in the more advanced strategic communication courses. For students who are non-majors, this course provides an understanding of how communication tools are used to propel products in the market place..
Textbooks & Other Required Items
Moriarty, Sandra, Nancy Mitchell, and William Wells (2012), Advertising & IMC: Principle and Practice, New Jersey: Prentice Hall, 9th or 10th Edition. (ISBN: 978-0-13-216364-4).
You may enroll at any time and have up to 9 months to complete your course, or you may be able to complete in as little as 3 months. The credits you earn will be recorded on your transcript in the semester you register. Keep in mind, UND can only verify your enrollment for the semester in which the course is registered and recorded on your transcript.