Marketing Foundations | Enroll Anytime Online Course

Marketing is at the heart of every successful business — and this course will show you how to design effective marketing strategies and analyze buyer behavior.

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Why Take MRKT 305: Marketing Foundations at UND?

MRKT 305: Marketing Foundations is your gateway to understanding how marketing drives success in every business, nonprofit, and startup. Offered through the UND Nistler College of Business & Public Administration, ranked #21 in “Best Online Bachelor’s in Business” (U.S. News & World Report, 2025), this self-paced, 3-credit course covers everything from consumer decision-making and market segmentation to pricing strategies and digital promotion. Start any day of the year and take up to 9 months to complete your course. Whether you’re a business major, exploring a career pivot, or building skills to launch your own venture, MRKT 305 gives you the knowledge and tools to turn marketing theory into practical results.

This course will provide you with an overview of marketing.  During this course you will learn about the external environments impacting marketing; the buyer decision making process; methods of segmenting and targeting customers and how the marketing mix, product, price, place and promotion, is used to ensure the right product is delivered to a customer at the time, place and price they expect.

What You’ll Learn

• Define marketing and its role in business success

• Conduct a situation analysis and create a basic marketing plan

• Identify ethical considerations in marketing decisions

• Analyze consumer and business buyer behavior

• Segment and target markets effectively

• Understand the product life cycle and new product development

• Evaluate pricing strategies and supply chain management

• Develop marketing communication strategies including advertising, PR, and social media

• Apply concepts in a final marketing plan project

Who Should Enroll?

• Business, marketing, public administration, or nonprofit management majors

• Non-business majors seeking a valuable, career-relevant elective

• Small business owners and entrepreneurs

• Students preparing for roles in sales, brand management, social media, or advertising

• Professionals seeking to refresh their marketing knowledge

Required Textbook

Marketing, Dhruv Grewal, Michael Levy, McGraw-Hill, 2024 ISBN: 9781266653070.

You will not need McGraw Hill Connect access.

How will the course appear on my transcript?

You may enroll at any time and have up to 9 months to complete this online course. The credits earned will be recorded on your UND transcript based on the date you registered for the course. It will appear on your transcript in the same way as a course taken during a regular semester. There is no indication that the course was taken online or that you completed it at your own pace. 

Consult the table on our How Enroll Anytime Courses Work page for a current listing of Enroll Anytime Registration Dates and the semester information that will appear on a UND transcript.

Why Take Online Classes at UND?

Here are a few reasons why you should take an online enroll anytime course at UND:

• Great customer service – Our registration team is ready to answer questions quickly so you can focus on your coursework.
• Affordable – UND's enroll anytime courses are priced at North Dakota's affordable, in-state tuition rate.
• Accredited – UND is accredited by the Higher Learning Commission.
• Easily transfer credits – Transferring credits is always at the discretion of the institution to which the credits are being transferred. In general, credits from schools/universities that are regionally accredited by the Higher Learning Commission transfer to other regionally accredited institutions. UND's online courses appear on your UND transcript in the same way as other courses.

Flexible 100% Online Course

You'll take this online course at your own pace. Some students thrive in this environment, while other students may struggle with setting their own deadlines. If you have successfully taken an independent study or correspondence course previously, UND’s enroll anytime courses may be right for you. Still not sure? Take our online quiz to help determine if online enroll anytime courses are right for you.

Course information including tuition, technology requirements, textbooks, lessons and exams is subject to change without notice.