Content Creation for Social Media | Enroll Anytime Online Course

Build real-world skills in social media storytelling, branding, and digital engagement with this 3-credit online course.

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Master the strategies and skills needed to create effective content for today’s fast-paced social media platforms

COMM 326: Social Media Content Creation equips you with the tools to craft engaging, professional content for diverse social platforms. You’ll practice writing, curating, and publishing posts that build brands, engage audiences, and share information effectively. With hands-on assignments, essay reflections, and a final campaign project, this online course gives you real-world experience creating digital content. Designed for communication, journalism, and marketing students — as well as anyone wanting to enhance their digital media portfolio — this self-paced 3-credit course helps you stay ahead in the ever-changing world of social media.

Course Topics & Activities Include:

• Writing for social media audiences

• Designing and curating professional content

• Creating engaging posts across platforms

• Reflecting on ethics, trends, and best practices

• Developing and executing a final social media campaign

What You’ll Learn

By the end of the course, you will be able to:

• Write effective social media content tailored to different audiences and platforms

• Create, publish, and evaluate posts across multiple platforms

• Understand how branding, journalism, and strategic communication intersect online

• Plan and execute a cohesive social media campaign

• Analyze trends and adapt strategies to fit new media environments

Who Should Enroll?

• Communication, journalism, and marketing majors

• Students building digital media or professional portfolios

• Learners pursuing careers in public relations, brand management, or social media marketing

• Anyone interested in creating professional-level content for online platforms

Social Media Online Course Requirements

Mobile and Social Media Journalism (Adornato) ISBN-13: 978-1506357140

Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way (Champion). ISBN-13: 978-1119488958

You will be required to have the following social media profiles: Facebook, Twitter, and Instagram. You will also need to have a Blogger account and an account on YouTube. These are all free and you don’t need to use them for anything other than this course.

How will the course appear on my transcript?

You may enroll at any time and have up to 9 months to complete this online course. The credits earned will be recorded on your UND transcript based on the date you registered for the course. It will appear on your transcript in the same way as a course taken during a regular semester. There is no indication that the course was taken online or that you completed it at your own pace. 

Consult the table on our How Enroll Anytime Courses Work page for a current listing of Enroll Anytime Registration Dates and the semester information that will appear on a UND transcript.

Why Take Online Classes at UND?

Here are a few reasons why you should take an online enroll anytime course at UND:

• Great customer service – Our registration team is ready to answer questions quickly so you can focus on your coursework.
• Affordable – UND's enroll anytime courses are priced at North Dakota's affordable, in-state tuition rate.
• Accredited – UND is accredited by the Higher Learning Commission.
• Easily transfer credits – Transferring credits is always at the discretion of the institution to which the credits are being transferred. In general, credits from schools/universities that are regionally accredited by the Higher Learning Commission transfer to other regionally accredited institutions. UND's online courses appear on your UND transcript in the same way as other courses.

Flexible 100% Online Course

You'll take this online course at your own pace. Some students thrive in this environment, while other students may struggle with setting their own deadlines. If you have successfully taken an independent study or correspondence course previously, UND’s enroll anytime courses may be right for you. Still not sure? Take our online quiz to help determine if online enroll anytime courses are right for you.

Course information including tuition, technology requirements, textbooks, lessons and exams is subject to change without notice.