Content Creation for Social Media Online Course
UND's Content Creation for Social Media course focuses on writing, creating and curating professional content for diverse social media platforms.
- Comm 200 , or with the instructor's consent
- Online - Self-Paced Enroll Anytime
- EST. time to complete:
- 3 to 9 Months
- $342.16 per credit (no fees)
Why take the Content Creation for Social Media?
It takes skill and hard work to use social media to engage users, build a brand or delivery news and information. When you are finished with this course, you will have an understanding of what it takes to create effective content for the growing - and ever changing - world of social media.
The course itself will involve three overarching elements:
- Course Materials (textbooks and lectures)
- Creating Content
Course Materials - Read the indicated chapters in the text(s), along with any supplemental online
materials. Watch the associated lecture(s) and take notes.
Questions - You will be assigned one or two essay questions in each Lesson. Your answers to
these questions should include both cited content from the course materials and your own
thoughts regarding the topic presented.
Creating Content - finally, you will be creating and posting your own content for each Lesson
based on instructions I provide. I will point you toward a topic that relates to the Lesson’s overall theme (which will in itself be related to the textbook, lecture etc.). I will also provide you with a goal, but will leave the
specifics up to you. You will need to provide me with a screenshot of the social media post
along with a link to the Blogger entry containing the rest of the content (when there is additional
content, which will happen often).
The course consists of 12 lessons, which includes lesson assignments, a mid-term exam, and a final content campaign assignment.
Textbooks & Other Required Items
Mobile and Social Media Journalism (Adornato) ISBN-13: 978-1506357140
Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way (Champion)
You will be required to have the following social media profiles: Facebook, Twitter, and Instagram. You will also need to have a Blogger account and an account on YouTube. These are all free and you don’t need to use them for anything other than this course.
You may enroll at any time and have up to 9 months to complete your course, or you may be able to complete in as little as 3 months. The credits you earn will be recorded on your transcript in the semester you register. Keep in mind, UND can only verify your enrollment for the semester in which the course is registered and recorded on your transcript.