Descriptive Link Text

Descriptive links tell the user exactly where they will go when they click on a link.

Good descriptive links will make sense if they are removed from the surrounding text. In contrast, non-descriptive link text is unclear and difficult to read where it leads; it will not make sense if removed from surrounding text.

Benefits of Descriptive Links

There are several benefits to using descriptive links:

• Screen reader users navigate documents by either tabbing through links or bringing up a links list. This takes the links out of the context of the surrounding text.
• People using voice recognition can also use link text to jump directly to a specific link using speech.
• Making links descriptive ensures that everyone knows where a link will take them and can help everyone navigate documents more readily.

Guidelines for Writing Descriptive Link Text

Consider the following guidelines when creating descriptive links:

• Keep the text brief (3 - 4 words).
• Use unique language for each link: for example, rather than linking twice on a page to “media experts,” link separately to “print media experts” and “digital media experts.”
• Avoid extra words such as “click here” or “more.”
• Do not include the word “link” in your descriptive text – screen readers will preface each link by verbally announcing “link.”
• Check the surrounding text and see if you already have descriptive words and phrases.
• Avoid creating emphasis in your text using underlining. Linked text will automatically be underlined. If you avoid underlining, visual readers will be able to scan your document and find linked resources much more easily.

Remember: To help users navigate resources more easily, screen readers isolate all linked text and read those links aloud.

Writing Descriptive Link Text 

To help you create your down descriptive links, please use the following examples.

For a printed guide, consult TTaDA's Guide to Writing Descriptive Links.

Use Descriptive Links In...